Honda Introduction

Topics: Honda, Honda Pilot, Honda Odyssey Pages: 2 (286 words) Published: October 31, 2011
1. Company History
Honda was founded in the late 1940s as Japan struggled to rebuild following the Second World War Company founder Soichiro Honda first began manufacturing piston rings before turning his attention to inexpensive motorcycles. Mr. Honda always had a passion for engineering, and this became evident by the wild sales success of his motorcycles in the 1960s and by competing head-to-head against the world’s best on racetracks. Today, Honda is a juggernaut, offering class-leading machines in most every category. 2. Basic information

a. Company Name
Honda Motor Co., Ltd.
b. Head Office
1-1, 2-chome, Minami-Aoyama, Minato-ku, Tokyo 107-8556, Japan Tel: +81-(0)3-3423-1111
c. Established
September 24, 1948
d. President & CEO
Takanobu Ito
e. Total number of employees
Consolidated: 176,815 (as of March 31, 2010)
Unconsolidated: 26,121 (as of March 31, 2010)
f. Consolidated subsidiaries
390 subsidiaries (as of March 31, 2010)
g. Main Products

- Motorcycles
Scooters: Honda Metropolitan, Honda Elite, Honda Silver Wing ABS Sports Motorcycles: 2011 Honda CBR® 600RR, 2011 Honda CBR® 250R,

Commuter Motorcycles: CBF125, XR125, CBR125R
Personal Watercraft: 2009 Honda AquaTrax® F-15X, 2009 Honda AquaTrax® F-15

- Automobiles
Passenger Vehicles: Honda Pilot 2011, Honda Odessey
Commercial Vehicles: Honda Minivan, Honda Odyssey
Special-Needs Vehicles: Honda Franz System,
Utility Vehicle: Big Red (MUV700)
- Power Products
Power Product Engines: EK 400, EBK 650
Tillers: Honda FG110 Mini-tiller, Honda FRC800 Rear Tine Tiller

Marine Outboards: Honda BF5, Honda BF8
Generators: EU1000i , EU2000i , EU3000i Handi
Lawnmowers: HRX217VKA, HRR216VKA

3. Financial Potential
a. Capital¥86 billion (as of March 31, 2010)
b. Sales (Results of fiscal 2010)
Consolidated: ¥8,579,174 million
Unconsolidated: ¥2,717,736 million
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