Honda Annual Report

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Honda Motor Co., Ltd. Annual Report 2009

Annual Report 2009
Honda Motor Co., Ltd.
Year Ended March 31, 2009

2 3 6 8 18 The Power of Dreams Summary of Operating Results by Business Financial Highlights To Our Shareholders Review of Operations Motorcycle Business Automobile Business Power Product and Other Businesses Financial Services Business

36 37 39 46 49 81

Preparing for the Future Risk Factors Corporate Governance Board of Directors, Corporate Auditors and Operating Officers Financial Section Corporate Information Principal Manufacturing Facilities Honda Group Honda’s History Investor Information

Reports Published by Honda
CSR Report
This report provides an overview of Honda’s position on corporate social responsibility (CSR) activities and an overview of its performance in the areas of quality and safety, the environment, and the society during the fiscal year ended March 31, 2009.

Driving Safety Promotion Report
This report (available only in Japanese) summarizes Honda’s efforts to promote safe driving and principal activities in this area in 2008.

Annual Report
This report outlines Honda’s operating performance for the fiscal year ended March 31, 2009.

Environmental Report
This report describes Honda’s position on environmental initiatives, its environmental performance for the fiscal year ended March 31, 2009, and future environmental targets.

Insight (right)
A five-passenger, five-door dedicated hybrid vehicle, the all-new Insight has been very well received by a wide range of customers due to an affordable price with exceptional fuel economy, fun-to-drive performance and efficient versatile packaging and featuring the Ecological Drive Assist System (Eco Assist) that can further enhance efficient vehicle operation while providing feedback related to individual driving styles.

FCX Clarity (center)
Designed as a dedicated fuel cell vehicle, the FCX Clarity is powered by the Honda V Flow fuel cell stack. Thanks to the innovative layout of the fuel cell power plant, the FCX Clarity offers superior design, packaging and driving performance. Emitting no CO2 in operation, the FCX Clarity offers not only the ultimate in environmental responsibility but also real world performance and appeal.

CR-Z (left)
The compact sports concept of a lightweight hybrid sports car that demonstrates the flexibility of the unique Honda IMA hybrid system and features advanced technologies that deliver enjoyable driving for all while offering superior environmental performance.

Corporate Profile
Honda Motor Co., Ltd., operates under the basic principles of “Respect for the Individual” and “The Three Joys”—expressed as “The Joy of Buying,” “The Joy of Selling” and “The Joy of Creating.” “Respect for the Individual” reflects our desire to respect the unique character and ability of each individual person, trusting each other as equal partners in order to do our best in every situation. Based on this, “The Three Joys” express our belief and desire that each person working in or coming into contact with our company, directly or through our products, should share a sense of joy through that experience. In line with these basic principles, since its establishment in 1948, Honda has remained on the leading edge by creating new value and providing products of the highest quality at a reasonable price, for worldwide customer satisfaction. In addition, the Company has conducted its activities with a commitment to protecting the environment and enhancing safety in a mobile society. The Company has grown to become the world’s largest motorcycle manufacturer and one of the leading automakers. With a global network of 396* subsidiaries and 105* affiliates accounted for under the equity method, Honda develops, manufactures and markets a wide variety of products,...
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