Message from the President and CEO
Striving to be a company society wants to exist by continuing to create technologies and products with new value
please customers, we will endeavor to provide even better
products by redoubling our quality assurance activities.
Bringing all Honda’s resources to bear in a global
effort to strengthen our business structure
Striving to be a leader in environment and safety
We’re finally beginning to see subtle signs of a recovery in the global economic slowdown that began with the financial crisis in the United States in 2008. Although a full recovery in our businesses in Japan, Europe, and the United States will take more time, Honda delivered products to more than 24 million
customers worldwide through its motorcycle, automobile,
and power product businesses in FY2010. I’m confident that these results are the product of a concerted effort on the part of our associates, suppliers, dealerships, and other partners to supply products and services that will please customers while respecting local culture and customs in accordance with our
policy of “manufacturing close to the customer,” a philosophy Honda has embraced since its founding.
Nowhere is this success more evident than in China, where
we sold a record 580,000 automobiles during 2009, and in
Thailand, where we are manufacturing the PCX scooter, a
strategic global model, and expanding our business from Asia to the world.
Nonetheless, the business environment in which we operate
continues to be a challenging one, and I recognize that it is essential for Honda Group companies worldwide to come
together to strengthen our business structure through the
targeted application of limited management resources to key
segments of our operations.
We also face challenges in fulfilling our responsibilities as a manufacturer of mobility solutions. Consistent with our historic commitment to manufacturing high-quality products that will
CSR Report 2010
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