Honda

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MARKETING MANAGEMENT

“National College Of business & Administration”

Submitted to: Mr. Sajjad Hussain
Submitted by: Zohaib Ahmed Chaudhry
Registration #: 2131180

Project on HONDA ATLAS CARS, PAKSITAN LIMITED

MISSION STATEMENT
“We see the world not as it is, but as it could be.”

History
Honda Atlas Cars Pakistan Limited is a joint venture between Honda Motor Company Limited Japan, and the Atlas Group of Companies, Pakistan. The company was incorporated on November, 1992 and joint venture agreement was signed on August, 1993. The ground breaking ceremony was held on April 17, 1993 and within a record time of 11 months, construction and erection of machinery was completed. The first car rolled off the assembly line on May 26, 1994. Official inauguration was done by President of Pakistan, Sardar Farooq Ahmad Khan Leghari. Mr.Kawamoto, President of Honda Motor Company Limited Japan was also present to grace the occasion. The company is listed on Karachi, Lahore and Islamabad Stock Exchanges.

Introduction
Honda Atlas Cars Pakistan Limited is a joint venture between Honda Motor Company Limited Japan, and the Atlas Group of Companies, Pakistan. The company was incorporated in 1992 and joint venture agreement was signed in 1993. The ground breaking ceremony was held on April 17, 1993 and within a record time of 11 months, construction and erection of machinery was completed. The first car rolled off the assembly line on May 26, 1994. The company is listed on Karachi, Lahore and Islamabad Stock Exchanges. On July 14, 1994, car bookings started at six dealerships in Karachi, Lahore, and Islamabad. Since then the Dealerships Network  Has expanded and now the company has sixteen 3S (Sales, Service and Spare Parts) and thirty 2S (Service and Spare Parts) Pit stops network in all major cities of Pakistan. Honda Atlas Cars (Pakistan) Limited Has Dealership Network covering all of Pakistan, and Dealership are equipped with all the facilities a modern dealership should have. The facilities include Sale, Service and Spare parts.

Company Philosophy
* Dynamic Manufacturing and marketing of prestigious products to the entire satisfaction of customers

* Create ideal working environment for continuous development of product and personnel.

* Provide adequate return to shareholders and fulfill corporate civic and fulfill corporate civic obligations.

Image of Company

* Zero line stop and zero defect.
* No.1 customer satisfaction
* Fair rules.
* Profitable organization
* Market leader.
* Respect for all.
* Self reliant, exceeding the goal.
* Open and frank atmosphere.
* Believe in originality
* Encourage localization
* Environment friendly

Management strategies and approaches

Enterprise Strategy
The Mission Statement of Honda is; try to maintain a global point of view, with the dedication to supply the highest quality products at a reasonable price for worldwide customer satisfaction. Moreover, taking new challenges with the pursuit of Initiative, Technology and Quality, Honda is pursuing their 2010 Vision: Striving to be a company society wants to exist through creating new value, globalization, and commitment for the future. Business Strategy

R&D is sharpening the business advantage of Honda, together with the fierce competition between Honda and competitors, and they all define the business strategy of Honda. One of the proudest things about Honda is its R&D system. With the systematic way of approaching, focus on durability, reliability and basic performance to establish a creative and innovative technical foundation. With the wisely approach to the future, the Honda products do care about the economical, environmental, and social issues – This leads to a increase steady in Pakistan recently meanwhile the whole industry is going down by some external factors such as depreciation, Oil price raising, political recession. Planning &...
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