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  • Topic: Hard Rock Cafe, Hard rock, Eric Clapton
  • Pages : 9 (1319 words )
  • Download(s) : 40
  • Published : January 17, 2013
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Trident University
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Orlando Wallace Jr. * -------------------------------------------------

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Operation Management and Productivity
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Module # 1 Case
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Dr. Zhen Li
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September 3, 2012
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Hard Rock Cafe
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The Hard Rock Café is a very successful story of Operation Management. The first location opened on June 14, 1971, in London England. The franchise was founded by Isaac Tigrett and Peter Morton, two enterprising and music loving American. HRC was an instant success starting with a simple design. During the 1970’s rock ‘n’ roll was at it peak in popularity, so what better design than an electric guitar with the words Hard Rock written across. Initially the HRC was designed with an eye toward eclectic America, but soon became the world’s leading collector and exhibitors of rock ’n’ roll memorabilia. The Hard Rock Café has been successful at creating added value in the forms of food and entertainment. The franchise is able to attract droves of customers with its first-rate, but moderately priced, casual America fare, warm service and an always-present rock ‘n’ roll music and sensibility. * -------------------------------------------------

In 1982, the Hard Rock Café began its global expansion. Tigrett and Morton both agreed to develop their own Hard Rock café in various parts of the globe. Morton decided to open Hard Rock...
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