Critically assess Homecoming Scotland 2009 as an example of globalisation. Homecoming Scotland 2009 was an incentive by the Scottish Government, organised by Events Scotland and Visit Scotland to bring everyone from across the world with Scottish ancestry back to Scotland in the year 2009 by organising a series of events in Scotland. Many of the events were based around the 250th birthday of Robert Burns but other events took influence from Scottish culture, whiskey, golf and the great minds of Scotland. This essay will critically assess Homecoming Scotland 2009 as an example of Globalisation. It will discuss each part of Martell’s 5 criteria applied to Homecoming Scotland 2009 to determine how global it was. It will firstly explain what Martell’s 5 criteria are, then look each of them individually giving arguments to whether or not that they fit the criteria then will end with a conclusion. In order to use Luke Martell’s 5 criteria, laid out in his book ‘Sociology of Globalisation’ (2010), it is important to look at what the 5 criteria are and what they mean. Martell’s model of globalisation is a ‘compression of space’ and for it to be complete and even it must make 5 criteria. The first of the criteria is that it must be Global in distance, this means that it must be truly global and reach all of the continents, affecting them equally. Secondly it also has to be global in its inputs and inclusive, and not just an extension of the one culture across the world but all feeding into it. The third one being interdependency, no just interconnection this meaning that it must directly include everyone involved and be one sided. It also must be a stable structure in terms of global relations and finally it must be accessible to the masses. (Martell, 2010)
Firstly the essay will discuss if Homecoming Scotland 2009 was Global in Distance, fulfilling the first part of Martell’s Criteria. At first it is very easy to argue that Homecoming Scotland 2009 was not Global in Distance, reasons for this are that the whole event was based in Scotland, and no other part of the world. The whole idea of the event was to bring Scots and those aboard who have some Scottish heritage to come the country. ‘Homecoming Scotland 2009 (HS09) sought to motivate people of Scottish descent, Scottish residents and those who simply love Scotland, to visit in 2009 and take part in a celebration of the culture, heritage and the many contributions Scotland has given to the world. ‘(EKOS Ltd, 2010). This isn’t global in distance as Scotland, and its heritage isn’t something recognised globally. The ways in which it was Global in distance was the advert being shown in other parts of the world to bring people to Scotland. Also that it was to entice those from other parts of the world to Scotland. Sim and Leith’s Journal paper ‘Diaspora tourists and the Scottish Homecoming 2009‘ (2013) includes the research that supports that it was successful in bringing those from aboard to Scotland.’ –‘The countries most represented were Australia (19 people), the USA (15), New Zealand (11) and Canada (8),reﬂecting the size of the Scottish diasporas in these places.’ Even the name has some sort of global aspect as ‘Homecoming’ is a North American term usually used in schools where alumni return home to attend a dance. Overall there is more to support Homecoming Scotland 2009 is not Global in Distance. As it doesn’t really doesn’t reach everyone across the globe especially when the advert was only shown in a few select countries. The arguments for global in distance also come under the next part of Martell’s Criteria Global in input/inclusive which the essay will now discuss. The amount of Global input into success of Homecoming Scotland 2009 is important as without the masses coming to Scotland to attend the events it wouldn’t have been a success. The tourism from the other countries to Scotland was a large part of Homecoming Scotland 2009 and that’s why it is very much...
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