Research Design: The Research Design can be grouped under 2 sectors i.e., Primary source and secondary sources.
Other than these primary and secondary sources the study of various cases of the applicants by going through the files guided to make an analysis and findings regarding the status of Home Loans in the current scenario. Even by assisting the Credit Processing Analyst, the analysis and findings were approved by them
The data collected from the questionnaire is of sample size 40. The questionnaires have been filled by the customers through Direct Marketing Agencies of ICICI Bank Ltd. and their Direct Sales Agent.
The questionnaires were distributed equally among 4 DMAs equally and the response collected through them was of great use
Research Tools and Questionnaire:
1. NAME OF THE APPLICANT & AGE:
3. LOAN AMOUNT:
5. PRODUCT APPLIED FOR:
6. MODES OF PAYMENT:
(a) ECS (b) PDCs (c) DAS (d) SI (e) Any other
7. PROPERTY MORTGAGED:
9. PREFFERED BANK FOR HOME LOANS:
(a) ICICI (b) HDFC (c) SBI (d) PNB (e) HFI
11. SOURCES OF INFORMATION FOR THE VARIOUS HOME LOANS PLANS: (a) NEWSPAPER (b) BANK (c) DIRECT MARKETING AGENCY / DSA
10. LOAN TAKEN FROM ANY OTHER BANK, IF YES WHICH BANK AND FOR WHAT PURPOSE:
12. ARE U SATISFIED WITH THE SERVICES PROVIDED BY ICICI?
(a) YES (b) NO
DATA ANALYSIS & INTERPRETATION
TABLE NO. 1
Upto 25 yr
Above 60 yr
Age: The applicants ranging between the age of 30 – 40 years are the ones who have applied for Home Loans large in number, it is because they are financially stable and sound. But now a days customers ranging between 25 – 30 are even applying for Home Loans because they are aware of the benefits that can be availed by applying for Home Loans.
TABLE NO. 2
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