Home Hair Color Market in US to November 2013

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Home Hair Color - US - November 2013

Functional benefits such as covering grays and long-lasting results are essential, but have also become expected in the hair coloring category. Shoppers are seeking more customized solutions for their hair coloring needs—through products developed specifically for their age, ethnicity, lifestage, or hair type.

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Table Of Content

scope And Themes
what You Need To Know
data Sources
sales Data
consumer Survey Data
abbreviations And Terms

executive Summary
the Market
figure 1: Total Us Sales And Fan Chart Forecast Of Home Hair Color, At Current Prices, 2008-18 market Factors
figure 2: Us Unemployment And Underemployment Rates, 2007-13 segment Performance
figure 3: Total Us Retail Sales Of Home Hair Color, By Segment, At Current Prices, 2011 And 2013 the Consumer
permanent Hair Color Leads Usage In Category
figure 4: Use Of Hair Coloring Products, By Gender, May 2012-june 2013 gray Coverage Is Important To Hair Color Users
figure 5: Top Five Important Qualities In Home Hair Color, August 2013 consumers Seeking Gentler And Customized Solutions To Hair Color figure 6: Interest In Claims And Benefits, August 2013
shoppers Looking For Guidance When Selecting Hair Color
figure 7: Interest In Information Sources, August 2013
what We Think

Home Hair Color - US - November 2013

issues And Insights
what Opportunities Are There To Improve Sales In The Sluggish Home Hair Color Market? the Issues
the Implications: Grow The Temporary Segment, Address The Aging And Multicultural Populations what Benefits Do Consumers Perceive From Using Natural And Organic Hair Coloring Products? the Issues
the Implications: Leverage Consumers’ Growing Interest In Naturally Positioned Products how Can The Home Hair Color Category Be Easier To Shop?
the Issues
the Implications:...
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