Home Hair Color Market in US to November 2013

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Home Hair Color - US - November 2013

Functional benefits such as covering grays and long-lasting results are essential, but have also become expected in the hair coloring category. Shoppers are seeking more customized solutions for their hair coloring needs—through products developed specifically for their age, ethnicity, lifestage, or hair type.

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Table Of Content

scope And Themes
what You Need To Know
definition
data Sources
sales Data
consumer Survey Data
abbreviations And Terms
abbreviations
terms

executive Summary
overview
the Market
figure 1: Total Us Sales And Fan Chart Forecast Of Home Hair Color, At Current Prices, 2008-18 market Factors
figure 2: Us Unemployment And Underemployment Rates, 2007-13 segment Performance
figure 3: Total Us Retail Sales Of Home Hair Color, By Segment, At Current Prices, 2011 And 2013 the Consumer
permanent Hair Color Leads Usage In Category
figure 4: Use Of Hair Coloring Products, By Gender, May 2012-june 2013 gray Coverage Is Important To Hair Color Users
figure 5: Top Five Important Qualities In Home Hair Color, August 2013 consumers Seeking Gentler And Customized Solutions To Hair Color figure 6: Interest In Claims And Benefits, August 2013
shoppers Looking For Guidance When Selecting Hair Color
figure 7: Interest In Information Sources, August 2013
what We Think

Home Hair Color - US - November 2013

issues And Insights
what Opportunities Are There To Improve Sales In The Sluggish Home Hair Color Market? the Issues
the Implications: Grow The Temporary Segment, Address The Aging And Multicultural Populations what Benefits Do Consumers Perceive From Using Natural And Organic Hair Coloring Products? the Issues
the Implications: Leverage Consumers’ Growing Interest In Naturally Positioned Products how Can The Home Hair Color Category Be Easier To Shop?
the Issues
the Implications: Ramp Up Online And In-store Education Efforts

trend Applications
trend: Factory Fear
trend: Non-standard Society
mintel Futures: Old Gold

market Size And Forecast
key Points
economic Recession Gave Category A Boost, But Growth Has Tapered category Growth Expected To Be Slow And Steady Through 2018
sales And Forecast Of Home Hair Color
figure 8: Total Us Sales And Forecast Of Home Hair Color, At Current Prices, 2008-18 figure 9: Total Us Sales And Forecast Of Home Hair Color, At Inflation-adjusted Prices, 2008-18 fan Chart Forecast

figure 10: Total Us Sales And Fan Chart Forecast Of Home Hair Color, At Current Prices, 2008-18

market Drivers
key Points
economic Conditions Impact Spending In Hair Color Category
figure 11: Any Use Of Home Hair Coloring, By Household Income, August 2013 figure 12: Household Income Distribution, 2012
aging Population Creates Challenges, Opportunities For The Category growth Among Multicultural Groups Should Benefit At-home Hair Color figure 13: Any Use Of Home Hair Coloring, By Race/hispanic Origin, August 2013

competitive Context
salon Hair Coloring Services Impact At-home Market
figure 14: Hair Coloring Done At A Salon, By Gender, March 2012 figure 15: Incidence Of Highlighting Hair, August 2011
Home Hair Color - US - November 2013

opportunities For The At-home Hair Coloring Market:

segment Performance
key Points
category Dominated By Permanent/demi-/semi-permanent Color
figure 16: Total Us Market Share Of Home Hair Color, By Segment, 2013 (est) figure 17: Total Us Retail Sales Of Permanent/demi-/semi-permanent Hair Color, At Current Prices, 2008-13 temporary Hair Color Small, But Surging

figure 18: Total Us Retail Sales Of Temporary Hair Color, At Current Prices, 2008-13 root Touch-ups Help Fuel Segment Growth
figure 19: Total Us Retail Sales Of Highlights/touch-ups/bleach, At Current Prices, 2008-13

retail Channels
key Points
other Retail Channels Dominate Hair Color Sales
retailing...
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