Home Depot V/S Lowe's Competitive Analysis

Only available on StudyMode
  • Download(s) : 423
  • Published : March 1, 2011
Open Document
Text Preview
Running Head: Home Depot v/s Lowe's

A Term Project Presented to Dr. Anthony Woods (Instructor)
Submitted in Partial Fulfillment
Of the Requirements of ECON 5020

Abstract
This paper gives the reader an insight into how a manager in a competitive industry in a two-firm constant sum game makes decisions. The writer will be playing the role of a Home Depot, Inc. manager, and the major competitor is Lowe’s, Inc. Home Depot is the largest United States (U.S.) home-improvement retailer while Lowe’s is the second-largest U.S. home-improvement retailer. This is significant because what one company does affects the other. To compare the two companies their company profiles were reviewed. The latest news headlines on both companies were also used in the formation of this paper. There is a reason that Home Depot is number one in this industry. Top managers, excellent products and a strong business plan to name a few, but Lowe’s is not that far behind them.

TABLE OF CONTENTS

ABSTRACT……...…………………………………………………………………………2 INTRODUCTION…………………………………..………………………….…………4-6 OBJECTIVES...…………………………………………………………………………….7 RESEARCH METHODOLOGY…………………………………………………………..8 ANALYSIS OF REAL EVENTS....................................................................……………………9 SUPPLEMENTAL EVENT QUESTIONS………………………………………………...10-11 STOCK PERFORMANCES OF THE COMPANIES……………………………………....12 SUMMARY AND CONCLUSION……………………………………………………..........13 REFERENCES……………………………………………………………………….……...14 APPENDICES………………………………………………………………………………15-18 Appendix A.....................................................................…...Home Depot, Inc Daily Stock Record Appendix B…………………………………….……..Lowe’s Inc Daily Stock Price Record Appendix C…………………………… Home Depot, Inc Stock Profit/loss Monitoring Sheet Appendix D…………………………….…… Lowe’s Inc Sock Profit/Loss Monitoring Sheet Introduction

HOME DEPOT’S BUSINESS SUMMARY| |

The Company was founded in 1978 in Atlanta, Georgia and has since become the world's largest home improvement retailer, operating more than 1,500 stores (Home Depot, EXPO, and other subsidiary companies) across North America. Home Depot caters to both do-it-yourselfers and professional customers who serve the home improvement construction and building maintenance market segments. Today, Home Depot’s stores stock up to 35,000 different kinds of building materials and lawn and garden products. Home Depot’s unique services include free in-store clinics for home improvement skills as well as design and decorating consultation, truck and tool rental, home delivery, free potting and many others. The Home Depot currently operates in 50 U.S. states and in the District of Columbia, eight Canadian provinces, and Mexico. In 1998, Home Depot opened stores in Puerto Rico and recently opened two sourcing offices in China. The Home Depot, Inc., together with its subsidiaries, operates as a home improvement retailer company. The company’s Home Depot stores sell building materials, home improvement supplies, and lawn and garden products to do-it-yourself customers, do-it-for-me (D-I-F-M) customers, home improvement contractors, trades people, and building maintenance professionals. Its stores also offer various installation services for D-I-F-M customers. These installation programs include products, such as carpeting, flooring, cabinets, countertops, and water heaters. In addition, the company provides professional installation of various products that are sold through its in-home sales programs, such as generators, and furnace and central air systems. As of February 1, 2009, it operated 2,233 retail stores in the United States, including the Commonwealth of Puerto Rico, and the territories of the U.S. Virgin Islands and Guam; Canada; China; and Mexico. The Home Depot, Inc. was founded in 1978 and is based in Atlanta, Georgia. LOWE’S BUSINESS SUMMARY|  | It is a $26 billion retailer of a complete line of home improvement products and...
tracking img