Home Depot Essay

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Home Depot

- Strong market position
- Higher returns than competitors
- Balanced brand mix


Sub optimal capital structure
- Product recall

- International presence
- Growing popularity of power tools
- Increasing online sales


- Intense competition
- Slowdown in US housing market
- Rising labor wages in the US

|The Home Depot Inc. (HD) | | | |2455 Paces Ferry Rd. | |Atlanta, Georgia | |30339-1834 | |United States | |Tel:  | |(770) 433-8211 | |(800)430-3376 | | | |Fax: (770)384-2337 | |[pic] | |Business |The Home Depot, Inc. is the world's largest home improvement retailer. The company incorporated in 1978 in | | |Delaware and is headquartered in Atlanta, GA. The Home Deport sells improvement products, building materials | | |and lawn and garden products as well as provides related services through retail stores. As of the end of | | |fiscal 2007, there were 2,193 The Home Depot stores located throughout the U.S. (including the territories of | | |Puerto Rico, the Virgin Islands and Guam), Canada, China and Mexico. The company also operated 34 EXPO Design | | |Center stores, two THD Design Center stores and five Yardbirds stores. The Home Depot stores average 105,000 | | |square feet of enclosed space, with 23,000 additional square feet of outside garden area. The Home Depot | | |stores serve three primary customer groups: do-it-yourself customers who are completing projects themselves, | | |do-it-for-me customers who purchase the material but hire someone to do the project, and professional | | |customers, such as remodelers, general contractors, repairmen, small business owners and tradesmen. In fiscal | | |2007, the company completed the sale of HD Supply to focus on the retail business, and acquired approximately | | |15% of outstanding shares of stock as part of its recapitalization plan. | -

Key Facts
Company Address

Georgia 30339
New York: HD
# Employees: 221,770
Turnover (US$ Mn): 77,349

Home Depot

The Home Depot (Home Depot or "the company") is one of the world's largest home improvement retailers. Home Depot sell an assortment of building materials, home improvement, and lawn and garden products. The company is headquartered in Atlanta, Georgia. It employed 221,770 people as of January 2008. The company recorded revenues of $77,349 million in the financial year (FY) 2008, a...
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