Home Appliances Company Growth Strategy

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Home Appliances Company Growth Strategy
September 29, 2010

Home Appliances Company Kazunori Takami

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Ⅰ.Introduction Ⅱ.Vision for the Future Ⅲ.Main Initiatives in GT12

Copyright (C) 2010 Panasonic Corporation. All Rights Reserved. 1

2

Ⅰ.Introduction Ⅱ.Vision for the future Ⅲ.Main initiatives in GT12

Manufacturing & Sales Products
Home appliances field
Cooking

3
Devices field
Diaphragm gas meters

Heating/Refrigeration field
Refrigerators
Vending machines

IH cooking heaters
Rice cookers

Microwave ovens

Water boilers Juicers

House work Vacuum cleaners

Washing machines

Seasons

Air conditioning & boiler

Electric Heating equipment
Water-related equipment

Air conditioners

Ultrasound wave Gas meters (USM)

CO2HP boilers P Modules

Garbage disposals

Dish washer Irons /dryers

Sanitary equipment

Car devices

Household fuel cell
Motors Magnetrons Compressors for refrigerators

Compressors for Heat Vacuum air-conditionings exchangers thermal insulators

Compressors for car air-conditioners

Copyright (C) 2010 Panasonic Corporation. All Rights Reserved. 2

HA Company in Panasonic Group
“Sales” by business segment (FY2010 results)
Others 16% Digital AVC Networks PEW and 40% PanaHome 19% Home Components Appliances and Devices

4

“Operating profit”

12%

13%

14% 15%

8%

36%

27%

Sales in Home Appliances business segment
Panasonic Ecology Systems Co., Ltd. Lighting Company

HA Company

81%
Source:Panasonic consolidated financial results

Sales Structure of HA Company
■ 3 Major products (air conditioners, washing machines & refrigerators) account for 45% Vending machines 2% IH cooking heaters 3% Vacuum cleaners 4% Gas meters 2% Dish washers 2% Others 6%

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Air conditioners 23%

EcoCute 4% Small cookware 5% Compressors for refrigeration 6% Microwave ovens 6% Motors 7% Compressors for air conditioners 8%

Washing machines 11%

45%

Refrigerators 11%

*based on business plan for FY2011

Copyright (C) 2010 Panasonic Corporation. All Rights Reserved. 3

Sales & Overseas Sales Ratio of HA Company
■ Overseas sales* ratio is approximately 50%, affected by worldwide recession in FY2009 (billions yen)

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Sales

770.0
Overseas

840.0

900.0

820.0

780.0

47%

50%

53%

51%

49%

Japan

53% FY2006

50% FY2007

47%

49% FY2009

51%

FY2008

FY2010

*overseas sales = manufactured and sold in overseas markets (excluding motor business)

Major Products’ Positioning (Market share in units)

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■Received strong acceptance by consumers in Japan and Asia Japan Air conditioners Refrigerators Washing machines Microwave ovens Vacuum cleaners

China

Indonesia

Malaysia

1 1 3 2 1

8 8 3 3 5

2 5 5 2 5

1 1 1 1 1
(FY2010 Panasonic’s estimation)

Copyright (C) 2010 Panasonic Corporation. All Rights Reserved. 4

Major Manufacturing Sites of HA Company
43 manufacturing sites as of Sep. 2010 ( ) = changes since starting operation in Apr. 2003 Europe 2 sites (±0)
U.K. Germany

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China 15 sites (+4)
Wuxi Guangzhou Zhuhai Suzhou Shanghai Hangzhou

Japan 8 sites (- 4)

N. America 2 sites (±0)
U.S.A Mexico

Asia 15 sites (- 4)
India Malaysia Thailand Singapore Taiwan Philippine Vietnam Indonesia

S. America 1site (±0)
Brazil

Integration of Manufacturing Sites in Japan (FY2008-FY2011)

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Integration to Kusatsu
・Japan: 12 to 8 manufacturing sites ・All technology and BU* functions moved to Kusatsu *Business unit

Higashi Oumi

Kusatsu
Kato Kobe
● ● ● ●

Tokyo
(HQ, Panasonic Food Appliances)

Toyonaka
(HQ, washing machines)

● ● ●● ●● ● Narakita Shizuoka
(Research center)

Fujisawa
(Compressors for refrigeration)

Kofu
(Compressors for air conditioners)

Daito

Nara

Copyright (C) 2010 Panasonic Corporation. All Rights Reserved. 5

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Ⅰ.Introduction Ⅱ.Vision for the future Ⅲ.Main initiatives in GT12...
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