Hollister Ad

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Andrew Zarco
Ms. Lekkerkerk
Freshman English 104
24 April 2012
Hollister clothing, is sexy clothing: A Rhetorical Analysis on How Hollister Advertises
Have you ever looked at an advertisement for clothing and thought to yourself, “Why do they pick models that they pick to advertise their clothing?” In clothing ads today, the companies use models that have a certain image, skinny, toned, muscular, and let’s not forget sexy! Mostly every clothing ad has sex appeal in them, therefore using the appeal to pathos. Not only that, they try to use a logical appeal in their ads too, such as if you want to be cool, look sexy, and fit the crowd, then you must buy their clothing. This then causes the ad to appeal to logos. I see appeals to pathos and logos in a lot of Hollister and Abercrombie clothing ads but probably the only appeal to ethos would be that Hollister is a popular name brand for clothing. In all, I believe Hollister and Abercrombie use pathos, logos and some ethos in their advertisements that appeal to both men and women and do a very good job of persuading customers into buying their clothing.

To begin with, very many of Hollister and Abercrombie clothing ads appeal to pathos. You can see that in most of the ads for Hollister clothing the models they use have sex appeal. The women are slim and have tight, skinny, and very proportioned bodies. What I mean by proportioned is they have the butt to flaunt in Hollister jeans or shorts for women and have the cleavage for a Hollister V-neck shirt or bikinis for women. Then there are the men models, which are usually shirtless and muscular, sporting some sort of clothing of Hollister for men. Then again, Hollister clothing is beach style clothing so it would make sense to have these male and female models show a lot of skin. These, in lack of a better word, sexy models appeal to people’s sex appeal; they want to feel and look as sexy as the models in the Hollister ads, therefore appealing to pathos.

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