Holistic Marketing

Only available on StudyMode
  • Download(s) : 478
  • Published : March 14, 2011
Open Document
Text Preview


Holistic Marketing is a term used to describe a strategy that enables you to look at your marketing efforts as a 'whole', which in turn helps you develop an overall or 'holistic marketing' plan.

Most small businesses look at their marketing and select marketing formats to action that they are comfortable with, and therefore, omit to undertake or incorporate marketing actions that are less comfortable for them.

What is holistic marketing? A better Example:
If you are in the business of selling bread do you market the benefits of the whole loaf or the benefits of the slice? ▪ If you market a slice, what affect does that have on the whole loaf? ▪ Do your clients and customers want a loaf or a slice or two? ▪ How do you know who your clients are?

▪ How do you know what your clients want?
▪ Where will you locate your ideal clients and customers?  ▪ What is your loaf made from?
▪ What else can you make from the same ingredients to benefit your clients and customers? ▪ How do you know that your clients and customers would benefit from other products?


Marketing strategy is defined as which is developed by thinking about the business as a whole. When using a holistic marketing strategy, every aspect of the business must be carefully considered. The company must think about how a consumer will interact with its product, its website, its advertising materials, and everything else.

Holistic marketing concept is based on development, design, and implementation of marketing programs, processes, and activities that recognize their breadth and interdependencies. Holistic marketing recognizes that "everything matters" with marketing and that a broad, integrated perspective is necessary to attain the best solution.

Four main components of holistic marketing are: relationship marketing - integrated marketing - internal marketing - and socially responsible marketing.

In other words it is brining everything together.

Diagram of the Holistic Marketing Model:
Clients with a unique understanding of marketing will recognize the importance of holistic marketing. Starting with a careful review and if necessary adjustment of your marketing plan, Marketing Holistic focuses on every element which contributes to a successful marketing strategy. [pic]


1. Competitive Corporate Intelligence.

2. Corporate Photography.

3. Corporate Branding.

4. Email Marketing.

5. Integrated Marketing.

6. Internet Marketing.  

7. Marketing Plans

8. Paid Per Click Campaigns.

9. Photoshop & Software Training.  

10.  Product & Location Photography.

11. Relationship Marketing.   

12. Search Engine Marketing/Optimization.

13. Social Media Marketing.

14. Website Design & Enhancements.

The efforts together will result in: improved brand awareness, an increase in revenue and return on marketing investment. Marketing Holistic engages with our clients on a level which includes accountability for the success of your enterprise. We work closely with you to accomplish this on time and within budget. Our core philosophy at Marketing Holistic is based on the premise that everything matters under the holistic marketing umbrella.

Holistic Marketing offers a comprehensive suite of services that are designed to create maximum impact for your marketing and sales efforts. Our holistic approach embraces marketing, advertising, customer service, and internet marketing.



1) Traditional Marketing:

Looks at a product or product line and the message needed to sell to a customer base. 2) Holistic Marketing:

Looks at the whole business, its vision and goals, its target markets, and the...
tracking img