* Leisure products and services, especially garden-related products, have been expanding over the past few years. Even so, the Hogsmeadow Garden Centre has been particularly successful. (because conveniently located and outstanding reputation for excellent service) * Also have been successful in attracting some of the “personality gardeners” from television to make special appearance. * Main Ambition: To fully develop its twelve hectares to make the center a place people will want to visit in its own right. Also envisage the center to develop in to a mini gardening theme park.
* Hogsmeadow is a large village situated in the Cotswolds, a popular tourist area of the UK. * It has an interesting range of shops and restaurants, mainly catering for the tourist trade. * Hogsmeadow Garden Center is about half a mile outside the village. * The garden center is served by a good network of main roads but is inaccessible by public transport. * Growth has been dramatic over the past 5 years, and now the garden center sells many other goods as was as gardening requisites. It also has a restaurant which opens Monday – Saturday (9am-6pm), Sunday (10am-5pm)
Outside the Center:
* The center has a large car park. (can accommodate about 350cars) * Outside the entrance a map indicates the various areas in the garden center. (Most customers walk around the grounds before making their purchases.) * The length of time people spend in the center varies but, according to a recent study, (Average 53minutes during weekday), (Average 73minutes on weekends). * The number of customers arriving at the garden center varies depending on the time of the year, day of the week and time of the day. There are 2 peaks in customer numbers. (One during the late spring/early summer period), the other (the build up to Christmas). Hogsmeadow puts on particularly good Christmas displays.
Indoor Sales Area:
The carry the...