Hofstede

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CROSS
 CULTURAL
 COMMUNICATION
   

Victor
Delbreuve

1) Cultural dimensions = critique of HOFSTEDE, TROMPENAARS, PROJECTGLOBE 2) Look for your country HOFSTEDE (rating : do you agree ; give examples)

1)a) HOFSTEDE The research findings of Hofstede, describe the cultural features, and assists in clarification of some cultural and behavioral paradigms in organizations in different countries. Five cultural dimensions which based on them Hofstede classified the countries are as follows: Individualism against collectivism: This dimension is regarded with the degree of people feeling belonged to a group and the identity of relations between group and people. Individualism is regarded with societies which the people's relations are weak; everybody is expected to only watch for himself or his family. On the other hand, collectivism is regarded to societies which theirs people join powerful and integrated groups. Indicate avoidance-uncertainty: " the tolerance of a company for the uncertainty and the ambiguity. " This dimension measures the way a company manages the unknown situations, the unexpected events and the anxiety in front of change. The dimension Uncertainty Avoidance has to do with the way that a society deals with the fact that the future can never be known: should we try to control the future or just let it happen? Masculanity against femininity: " the distribution of emotional roles between the kinds. " This dimension measures the important level that a culture grants to the male values stereotypes such as the insurance, the ambition, the power and the materialism, as well as in feminine values stereotypes such as the accent put on the human relations. A high score (masculine) on this dimension indicates that the society will be driven by competition, achievement and success, with success being defined by the winner / best in field – a value system that starts in school and continues throughout organisational behaviour. A low score (feminine) on the dimension means that the dominant values in society are caring for others and quality of life. A feminine society is one where quality of life is the sign of success and standing out from the crowd is not admirable. Long-term orientation against short-term orientation: this dimension describes the temporal horizon of a company. The short-term directed cultures give some value to the traditional methods, to take one time considerable louse to create relations and, generally, perceive the time as circular. It means that past and present are interconnected and that what cannot be made today can be him tomorrow. The opposite is the long-term orientation, which perceives the time as shelf space and looks at intended rather than the present or the past. Such a company aims at objectives and gives some value to the rewards. Pleasure against moderation: this dimension measures the capacity of a culture to satisfy the immediate needs and the personal desires of their members. The cultures giving some value in moderation have strict social rules and standards below which the satisfaction of the drives is regulated and discouraged.

CROSS
CULTURAL
COMMUNICATION

 
 
 
 
 
 

 

 

 

Hofstede underlines that the cultural dimensions are only a structure allowing to estimate a given culture and, so, to guide better decision to take. There are other factors to consider, as the personality, the family history and the personal wealth. The proposed dimensions cannot predict every behavior and do not take into account every personality. Uncertainty avoidance

1)b) TROMPENAARS Trompenaars and Hampden-Turner developed the model after spending 10 years researching the preferences and values of people in dozens of cultures around the world. As part of this, they sent questionnaires to more than 46,000 managers in 40...
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