An overview of Venezuela, Belgium and Japan
International Business ADM 3155
Table of Contents
Introduction to Hofstede’s Dimensions of Culture3
Introduction to Venezuela6
Introduction to Belgium11
Introduction to Japan16
Conclusion to Hofstede’s Dimensions of Culture20
Hofstede’s Dimensions of Culture
Introduction to Hofstede’s Dimensions of Culture
In 1984, Geert Hofstede published a book called Culture’s Consequences. In this book, he divides cultures into four basic categories. These categories are individualism, masculinity, dower distance and uncertainty avoidance. Hofstede assigns different cultures a number on a scale between 1 and 100 for each category depending on how their culture corresponds to the description. By analyzing how a country fits into each section a person can get a better understanding of how a culture operates in their daily lives and also in their business.
Individualism refers to how people within a culture interact with one another. Knowing how people work with one another will help you to understand how they will work with you in a business setting. High individualism will display characteristics like importance of employees’ personal life, emotional independence from the company, calculative involvement and more importance attached to freedom and challenge in their jobs (Hofstede). People with high individualism prefer individual decisions as opposed to group decisions. Society encourages individuals to show their own initiative which relates to them finding smaller companies more attractive. High individualism can be seen as a more selfish and self-serving way of living (Nasierowski). This is very important when conducting business in a different culture. If you are looking for innovators, new ideas, and self-motivated people, who will contribute more than just labour to your company you should look for a country with high individualism. When conducting business in a high individualism society it is important to recognize individual achievements and reward people on an individual basis. Recognising individual differences and ideas is important as well as giving individual praise and recognition. This will keep employees satisfied and motivated. Individual workers want to chance to excel and they tend to look after themselves and their own needs and advancement and are not concerned with “stepping on others to get ahead”.
This dimension is not looking at gender roles specifically, but at the characteristics generally associated with masculinity and femininity. Masculinity is referring to aggressiveness, the desire for power, wealth and achievement. A country with a high masculinity will show traits including admiration for the strong, importance placed on earnings, recognition, advancement and challenge, employees attracted to larger organizations and higher job stress. They also find it acceptable for the company to interfere with their private life. This can be an advantage if you are looking for highly motivated individuals (Hofstede). High masculinity is good for doing business because these employees will be competitive, aggressive and driven for success. They are willing to make sacrifices in their personal lives to achieve success in their business. When working in this type of environment people are more willing to work over-time. You can easily get results from your employees by throwing money and power at them. These employees are not as...