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'' Nike Mission Statement''

We have provided below the content of the Nike Vision Statement which details their outlook of the future. Effective and successful statements are powerful and compelling, conveying confidence and inspiring views of the future. The importance of these types of statements should not be underestimated. One good paragraph will describe the values, services and vision for the future.

* To bring inspiration and innovation to every athlete in the world"
* If you have a body, you are an athlete.

1- does the statement describe an inspiring purpose that avoids playing to the selfish interest if the stakeholders?
No
2- does the statement describe the company's responsible to its stakeholders ?
Yes
3 - does the statement define a business domain and explain why it is attractive ?
Yes
4- does the statement describe the strategic positioning that the company prefers in a way that helps to identify the sort of competitive advantage it will look for ?
Yes
5- does the statement identify values that link with the organization purpose and act as believes with which employees can feel proud?
No
6- do that values resonate with and reinforce the organization strategy ?
Yes
7- does the statement describe important behavior standards that serve as beacons of the strategy and that values ?
Yes
8- are the behavior standards describe in a way that enables individuals employees to judge whether they are behaving correctly ?
NO
9- does the statement give a portrait of company capturing the culture of the organization ?
Yes
10- is the statement easy to read ?
Yes

Important Variables in International societal Environments

Economic
Technological
Political­­­­­­_Legal sociocultural climate Regulations on Technology
Trade Regulations
Customs/norms/ values
Nature of competition
Energy availability/cost
Legal system
Language
Membership in world
New energy sources
Ownership of assets
Lifestyle

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