If an industry has decided to conquer the international market, there are many choices that will be opened. These options may include the cost, risk and the degree of control that the company will encounter. In entering an international business, it is important that the management of the company should be able to choose a marketing entry strategy and carefully choose the product that the company will market. Exporting, is the simplest form of marketing entry strategy which includes direct or indirect method such as using an agent, in the case of direct method and counter trade if the company opted to implement an indirect method. Moreover, if the business firm wants to be known globally, there are many other ways to choose from like joint venture or export processing zone. If the management of the company has decided to choose the export strategy, they must include in their operation the specific channels to market their product.
Since, fashion has invading people style of living the product that has been chosen to go international market is the fashion cosmetics such as clothes, denims and other beauty cosmetics. Hence, this paper will provide a marketing entry strategy for the clothing company using Porter’s Five Forces model (Porter, 1980) (See Appendix 1) and SWOT analysis. The company is a new entrant to the Chinese Market, thus, this paper will provide a marketing entry strategy analysis for the company as it invade the market of China.
Competitor’s analysis is very important when a company will be considered as a new entrant within the market place. It is essential so that the company will be able to know their competitors and the possible strategy that they may use to level up such competitors and know the needs of the target market. There have been several clothing and cosmetic companies in China. These companies have spent three years to increase their levels. Actually, there... [continues]
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