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ISSUES PAPER
Soft measures and transport behaviour
Prepared for a workshop entitled "Communicating Environmentally Sustainable Transport—The role of soft measures in achieving EST” Berlin, Germany, 5-6 December, 2002 Enquiries about this paper should be addressed to Richard Gilbert at richardgilbert1@csi.com Enquiries about the workshop should be addressed to Peter Wiederkehr at peter.wiederkehr@oecd.org or to Hedwig Verron at hedwig.verron@uba.de

Umwelt Bundes Amt

SOFT MEASURES AND TRANSPORT BEHAVIOUR

TABLE OF CONTENTS Chapter 1. Definition of terms; scope and purpose of this paper ......................................... 3 Chapter 2. The EST visions and their importance................................................................ 7 2.1. Overview of the EST project; visions and conclusions........................................... 7 2.2. Scale of challenges involved in achieving EST .................................................... 10 2.3. Soft measures identified during the EST project .................................................. 11 2.4. Barriers to attainment of EST ............................................................................... 12 2.5. Conclusions from the EST project concerning implementation ........................... 12 Chapter 3. Key factors in the movement of people............................................................ 14 3.1. The importance of car ownership.......................................................................... 15 3.2. Economic factors .................................................................................................. 16 3.3. Settlement density................................................................................................. 18 3.4. Transport facilities ................................................................................................ 19 Chapter 4. Other factors in transport behaviour...

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