Hjgjgk

Only available on StudyMode
  • Download(s) : 44
  • Published : May 23, 2013
Open Document
Text Preview
Interim Report

On

“Comparative analysis of the products of Keeline Appliances Pvt. Ltd. with other Electronic appliances manufacturing Firms using Market Research tools.”

By-
Shahbaz Sheikh
12BSPHH010931
IBS
Hyderabad
Interim Report

On
“Comparative analysis of the products of Keeline Appliances Pvt. Ltd. with other Electronic appliances manufacturing Firms using Market Research tools”

Submitted by-
Shahbaz Sheikh
12BSPHH010931

A report submitted in the partial fulfilment of the requirement of MBA Program of IBS Hyderabad

Distribution list-

Faculty Guide Name: Dr. Mohandas J Menon Company Guide Name: Mr. Vivek Mishra IBS Hyderabad Designation: GM-SALES

E-mail: vivek@keelineindia.com
Keeline Appliances Pvt. Ltd.
Keeline Appliances Pvt. Ltd.
Date of Submission- 3rd May 2013
Topic Title | Page No.|
Title Page| 1|
Cover Page| 2|
Table of Contents| 3|
Abstract| 4|
Acknowledgement| 5|
Company Overview| 6|
Why keeline ?| 8|
Product category of home appliances| 10|
objectives| 15|
Methodology| 15|
Scope| 15|
Limitation| 15|
Project Proposal| 16|

Abstract
KEELINE APPLIANCES Private Limited is a state-of-the-art high-end home appliances manufacturing company specialized in manufacturing of Electronic Voltage Stabilizers, Mixers, Grinders and Ceiling Fans under the flagship of KEELINE brand. We at KEELINE strictly adhere to world-class home appliance manufacturing quality norms and benchmarks. We are destined to produce and provide products with the highest quality standards, distribute them within the strategic marketing value chain and support the customers with comprehensive after-sales-care. The main objective of my project is to analyze the dealer’s behaviour based on Packaging and other variables in the home appliances markets, so as ascertain which variables are most suitable to various existing range of products.

Keeline basically has 9 products range for home appliances categories out which Stabilizers are their parent product.

Acknowledgement
Its been a very new and challenging experience for me during this entire project as I was new and it was my first time on the field but now if I look back I think I did pretty good and it would not have been possible by the valuable and continuous guidance and motivation of our Faculty guide Dr. M. J. Menon. I sincerely thank you alot Mr. Menon for your valuable guidance and also for conducting those meetings, they were really helpful for me to go on and do the things right. I also want to thank our Company guide Mr. Vivek Mishra for his trust on me to go on the field and cover the central city area of Hyderabad. I also thank him for his valuable suggestions regarding how to visit a dealer and convince him and talk to him. All the staff of Keeline, it was a pleasure meeting you all, I also want to thank you all for your greetings and hospitality u gave us. Last but not the least I want to thank my colleagues who were always there for me to help.

Company Overview

KEELINE APPLIANCES Private Limited is a state-of-the-art high-end home appliances manufacturing company specialized in manufacturing of Electronic Voltage Stabilizers, Mixers, Grinders and Ceiling Fans under the flagship of KEELINE brand. We at KEELINE strictly adhere to world-class home appliance manufacturing quality norms and benchmarks. We are destined to produce and provide products with the highest quality standards, distribute them within the strategic marketing value chain and support the customers with comprehensive after-sales-care. We have more than two decades of rich and professional experience in manufacturing, retailing, distributing and serving the huge base of valued customers. Our team comprises of qualified engineers, technicians, management experts, marketing and sales personnel. We...
tracking img