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History of a Logo

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The History of Logos.

Logos are an essential part of everyday living, but do you know where they all began? What was the very first logo? What makes a logo a logo? What is the purpose of a logo? Why are logos so important? By the end of this essay all of the answers to these questions should be revealed.

First let's take a look at what a logo really is. Logos and icons are very similar but are not the same thing. "Icons (derived from the Greek) are also used to communicate, but with pictures instead of words. The dictionary definition of "icon" is "image or likeness". Thus, logo is to "word" as icon is to "picture"..." (Conlon) the period goes after the in-text citation Therefore, icons are only pictures as where logos are words or a combination of the two. Icons are merely a placeholder for an obeject. Logos are much more complex than that, although, some logos are as simple as a single letter or a single object. Conlon continues to say, "...the distinction between the two is sort of cloudy; many well-known logos combine a tag line/motto and a picture with the corporate or product name in the logo. Other logos are clearly just words - the company name with no pictures. " The logos that contain words and pictures can be considered a hybrid of both logos and icons. Now that the what has been established, the focus can be turned on when the logo first began.

Logos began in the time of ancient Babylonians.Build all quotations into sentences; begin or end with your own words. "Even though the word "logo" comes from ancient Greek and it translates to "word" or "speech", other cultures - the Babylonian, Assyrian, Mayan, Chinese, Egyptian also used pictographs to communicate words and ideas. Pictographs could be considered early logos; unfortunately, gang graffiti on the walls of inner city buildings continues that trend of identification through signs and pictures." (Conlon). As this states, logos all began as a way to identify something through pictures....