History of Trends

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History of Trends


Introduction/table of content

Introduction/table of content2
First Half decade 1940-19503
Second half of decade 1940-19504
Inventions in 1940 till 19505
First Computer5
Fashion in the 40‘s6
The ‘Sweater girls’ and ‘Pin-up’ girls7
The New Look7
Theatre de la Mode (theatre of fashion)9
The birth of the Bikini9
Hairstyles, Turbans and Snoods10
Dominant styles in art15
Furniture / Interior Decoration17

First Half decade 1940-1950

The first half of this decade was dominated by World War II. At the beginning of 1940, although the European war had been on for several months, extensive bombing and fighting had not started. In France, the couture houses presented their spring fashions in February to an international audience in an atmosphere of ‘business as usual’. The American press, who had expected to report sensational war news, called this period ‘The Phoney War’. In May 1940, Germany began the invasion of Holland, Belgium and France. The ‘Phoney war’ was over. By the end of June France was defeated and Paris as the international center of fashion had to close down. The second World War affected civilian life far more than the First World War in 1914 till 1918. Many parts of Europe and the Orient were severely bombed. Food and Consumers goods were scare and often strictly rationed.[1] Women were needed to replace men who had gone off to war, and so the first great exodus of women from the home to the workplace began.. In most countries women worked in war factories to make war materials. 75,00 women joined the Land Army in Britain to help grow more food. In 1941 women between the age of 19-30 had to register for war work Women who joined the forces were mostly secretaries, drivers, cooks and mechanics. Lots of them also joined the Women's Royal Voluntary Service (W.R.V.S.). They provided meals and clothing etc. for survivors and rescue workers. World War II ends on September 2, 1945

World War II's basic statistics qualify it as by far the most costly war in history in terms of human casualties and material resources expended. In all, 61 countries with 1.7 billion people, three-fourths of the world’s population, took part. The total number of civilian losses includes the 5.6 million to 5.9 million Jews who were killed in the Holocaust. Of all the nations that participated in World War II, the human cost of the war fell heaviest on the USSR, for which the official total, military and civilian, is given as more than 20 million killed. The United States, which had no significant civilian losses, sustained more than 400,000 deaths.

Second half of decade 1940-1950

The second half of the 1940s marked the beginning of the Cold War. This was a period of conflict, tension and competition between the United States and the Soviet Union. The reconstruction of the - by war effected- countries started. Of large interest was the Marshall-help that the Americas offered to Europe.[2] The men returned after the war from, having seen the rest of the world. No longer was the family farm an ideal; no longer would blacks accept lesser status. The GI Bill allowed more men than ever before to get a college education.[3] Women had to give up their jobs to the returning men, but they had tasted independence. But to help built up the country again, many women left wartime work to concentrate on child-bearing and child-rearing. Marriage became again a cultural and career norm for most women, and one result was babies. In 1946 the ‘Baby Boom’ started. In some country’s, total fertility rate almost doubled.[4] The Economics where growing fast and people started to enjoy there free time.

Inventions in 1940 till 1950

1944: Electron spectrometer: Deutsch Elliot Evans
1945: Nuclear weapons (note: chain reaction theory was made in 1933)

1946: Microwave oven: Percy Spencer...
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