Event essay (2350 words)
Throughout the years the event industry has gained a major place in everyday life. From the first events of the 19th century, such as the Great Exhibition, to a 2012 music festival. The event industry has developed a huge help to our country’s economy. To the extent of which the “government is supporting and promoting events as part of their strategies for economic development” (Bowdin and Allen, 2006). There are several types of events. Nowadays, there is almost an event for anything imaginable. First, we will analyse what exactly an event is and the different type of events, then we will be looking at the origins of years. Therefore, we will be able to estimate the future of events. First, there are several definitions of event from different authors. Accepted Practices Exchange Industry Glossary (2003) defines an event as “an organized occasion such as a meeting, convention, exhibition, special event, gala dinner, etc. An event is often composed of several different yet related functions”. Events enable people to meet up and exchange. There is a large variety of events within four main categories: leisure events, cultural events, organizational events and personal events. Leisure events are an important and growing part of the event industry. Indeed, sport events can generate a huge amount of money for a country because they do not only attract the locals, they attract tourists. Therefore, advertisement comes in thanks to the media coverage, generating extra money. Sport events not only bring benefits(to their host governments and sport organisations, but also benefit participants such as players, coaches and officials, and bring entertainment to spectators (Bowdin and Allen, 2006, p. 20). Cultural events can be ceremonial, sacred, heritage, artistic or musical (Shone and Parry, 2004). Events like these are highly linked with tourism, so they generate income for the event hosts and for the community as the tourists do not usually only go to the event, they stay in hotels, go shopping, etc. Most towns are known thanks to the festivals they host, for instance, Reading is known for the music festival named after the town, the Reading Festival. Organisational events include sales, conferences, charities, politic meetings, business meetings, etc. If we look into conferences, Rogers defines conferences as “an out-of-office meeting of at least four hours duration involving a minimum of eight people” (Rogers, 2003 p.19). For instance, the G20 conference reunites the leaders of the top 20 world economies to discuss the current situation and make important decisions. These conferences have high importance so the planning of the event has to be perfect. Finally, personal events are the last type of event. It can include weddings, birthdays, anniversaries or funerals. Personal events are smaller than the other type of events. Weddings are very popular in the event industry; people spend a lot of money on their weddings therefore expecting a perfect organisation. Personal events are supposedly events where the host has a personal link with every guest and the event is usually put together for one or two people. Having seen all the different types of events, we can now analyse the history of the event industry. First of all, the event industry began when events needed trained event managers. However, historically, the organisation of small events did not require any specific expertise. For instance, a wedding would be managed by the bride’s mother. Some families still do it that way; however, some people prefer to pay a professional event manager to avoid having to do the numerous tasks and to avoid the stress involved in organising such an important event. Therefore, event managers began to emerge. Moreover, when big events emerged, an event manager was essential. Such as, the Great Exhibition at the Crystal Palace in 1851 which was “conceived to symbolize this industrial, military and economic...
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