History of the company Amazon.com

Topics: Amazon.com, Electronic commerce, Online shopping Pages: 12 (4286 words) Published: May 22, 2013
History of the company
Amazon.com is an American multinational electronic commerce company with headquarters in Seattle, Washington, United States. It is the world's largest online retailer. Amazon.com started as an online bookstore, but soon diversified, selling DVDs, CDs, MP3 downloads, software, video games, electronics, apparel, furniture, food, toys, and jewelry. The company also produces consumer electronics—notably the Amazon Kindle-book reader and the Kindle Fire tablet computer—and is a major provider of cloud computing services. Jeff Bezos started the company in his garage. He started out by selling just books, but now they sell just about anything.

The Mission and Vision Statement of Amazon.com:

Amazon.com has had a clear focus and a solitary mission since it began. Founder Jeff Bezos has publicly referred to the Amazon.com mission statement as the guiding force behind his leadership decisions many times in the company's 18-year history. It can be concluded that the success of Amazon.com as the top Internet retailing company in the world is due at least in part to their unwavering commitment to this mission and the daily execution of it. “Our vision is to be earth's most customer centric company; to build a place where people can come to find and discover anything they might want to buy online.” Says the founder of Amazon.com . The companies six core values are: customer obsession, ownership, bias for action, frugality, high hiring bar, and innovation. They seek to be Earth’s most customer-centric company for four primary customer sets: consumers, sellers, enterprises, and content creators. Amazon.com has 3 customer service call centers in the United States and several others in several different countries to make sure they have phone support in all hours of the day and night. To reduce costs, they have what are called "door desks". They are called that because that is what they are. Desks made out of doors. The mission of Amazon.com is to secure the growth of the business in a sustainable manner, while at the same time constantly improving the company’s profitability. Amazon is always looking for simple solutions in order to provide lower prices to its customers. Amazon is always innovating to improve its users experience and make them feel at home. Let’s have a look on Amazon’s customer-centric innovations. Amazon's Innovation Strategy

Amazon was not the first online bookstore. But they were both the first to do a good job at selling their good services for a good profit. In retrospect, their successes seem amazing, but at the time, the goals were simple and the objective humble and clear: Be good, or at least better than the other guys. For they knew that alone was hard enough. One of the most unexamine facets of Amazon's high-profile success is its unabashed embrace of transformational growth in its white space. Amazon survived the dot-com bust because it had a viable and innovative business model built around a market-changing customer value proposition and a radical profit formula, which upended the staid book industry. Then it quickly expanded beyond books to include all sorts of easily shippable consumer goods, growing from its core into near adjacencies. But Amazon didn't stop there. A few years later, the company seized its white space when it devised a new value proposition, offering a commission-based brokerage service to buyers and sellers of used books. Then it moved into its white space again by developing a model to serve an entirely different customer: third-party sellers. By opening up its storefront to other retailers that were essentially competitors, Amazon transformed its business from direct sales to a sales-and-service model, aggregating many sellers under one virtual roof and receiving commissions from the other companies' sales. Then Amazon did it yet again, identifying a new area of potential growth by finding another new customer—the IT community. Serving this new...
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