History of Starbucks

Topics: Starbucks, Coffee, Howard Schultz Pages: 2 (369 words) Published: February 20, 2013
The History Of Starbucks

Brief timeline;

The first Starbucks opens. The name comes from Herman Melville’s Moby Dick, a classic American novel about the 19th century whaling industry. The seafaring name seems appropriate for a store that imports the world’s finest coffees to the cold, thirsty people of Seattle.


Howard Schultz joins Starbucks in 1982. While on a business trip in Italy, he visits Milan’s famous espresso bars. Impressed with their popularity and culture, he sees their potential in Seattle. He’s right – after trying lattes and mochas, Seattle quickly becomes coffee-crazy.


Starbucks expands beyond Seattle, first to the rest of the United States, then the entire world. After becoming one of the first companies to offer stock options to its part-time employees, Starbucks becomes a publicly traded company.


The Starbucks phenomenon continues. Our first store in Australia opens in July 2000 at Hyde Park in Sydney, NSW. Begins selling Fair Trade Certified coffees in 2002, and by 2009 becomes the world's largest buyer of Fair Trade Certified coffees.

Where star bucks is now;

The Starbucks brand continues to be strong: (Highlights taken from Starbucks 2010 Form 10K available from the "Investor Relations" website)

- In 2010, Starbucks had it strongest year ever with Net Revenues of over $10.7 billion, which was a 9% improvement over 2009. Same-store sales growth was 13%, and their earnings per share was the strongest it had ever been. - In 2010, Starbucks successfully launched its Via brand instant coffee, which was an overnight success in Asian markets. - In 2011, the company plans to open 100 new locations in the United States and 400 new locations in China. - In January, Starbucks announced a deal with Green Mountain Coffee to market Starbucks products for its popular single cup coffee server. (If I were a betting person, I would think that a merger between Green...
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