Type Division of holding company (LVMH)
Founder(s) Louis Vuitton
Headquarters Paris, France
Key people Yves Carcelle (Chairman & CEO)
Marc Jacobs (Artistic Director)
Kim Jones (lead designer of menswear)
Products Luxury goods
Revenue €2.5 billion (2011)
Louis Vuitton Malletier, commonly referred to as Louis Vuitton, or shortened to LV, is a French fashion house founded in 1854 by Louis Vuitton. The label's LV monogram appears on most of its products, ranging from luxury trunks and leather goods to ready-to-wear, shoes, watches, jewelry, accessories, sunglasses, and books. Louis Vuitton is one of the world's leading international fashion houses; it sells its products through standalone boutiques, lease departments in high-end department stores, and through the e-commerce section of its website. For seven consecutive years (2006–2012) Louis Vuitton has been named the world's most valuable luxury brand. Its 2012 valuation is 25.9 billion USD. Contents
Founding to World War II
The Louis Vuitton label was founded by Vuitton in 1854 on Rue Neuve des Capucines in Paris, France. In 1867, the company participated in the universal exhibition in Paris. To protect against the duplication of his look, Vuitton changed the Trianon design to a beige and brown stripes design in 1876. By 1885, the company opened its first store in London on Oxford Street. In 1892, Louis Vuitton died, and the company's management passed to his son.
After the death of his father, Georges Vuitton began a campaign to build the company into a worldwide corporation, exhibiting the company's products at the Chicago World's Fair in 1893. In 1896, the company launched the signature Monogram Canvas and made the worldwide patents on it. By 1913, the Louis Vuitton Building opened on the Champs-Elysees. It was the largest travel-goods store in the world at the time. Stores also opened in New York,...