History of Indian Advertising

CommerCial television
Industry report
Free TV advertorial

overview

The role of television in the new

mediA lAndScApe
Over the past year in australia the media landscape has cOntinued tO evOlve. new freetO-air digital televisiOn channels launched under the freeview brand; twitter became mainstream; tivO and the iphOne arrived; and Online videO accelerated in pOpularity. in Other wOrds, it’s “situatiOn nOrmal” fOr the ever-changing, fragmenting wOrld Of media.
Alive and kicking
Despite massive upheaval in the industry over more than a decade, Free TV has proved itself one of the most resilient and adaptable of all media. Record TV ratings, incessant “watercooler” chatter and rising traffic to network websites provide strong evidence that commercial television is still the prime media choice for most Australians. Every day in Australia, more than 13 million viewers tune into free-to-air commercial television. And it’s not hard to see why. A scan of the entertainment pages reveals popular Australian programming is the talk of the town. Packed to the Rafters inspired a palpable buzz with its popular stars and storylines that have tapped into the modern family experience. It has continued to pull huge audiences this year with each episode drawing a combined average audience of more than 2.6 million viewers. Ten’s hit new series Talkin’ ’Bout Your Generation, debuted with a huge audience of more than 2.1 million viewers. And the edgy gangster series Underbelly continued its outstanding run, with prequel episodes drawing a staggering 2.9 million. Media industry stalwart Harold Mitchell isn’t surprised by the success of these free-to-air sensations. “Commercial TV is the traditional home of big hits like this,” he says. The figures leave media agencies in no doubt that free-to-air television is still firmly ingrained as the “big daddy” of media. “It is still the most powerful medium for retail campaigns and

“
Talkin’ ’Bout Your Generation

[TV] is still... [continues]

Read full essay