History of Green Tourism

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Hector Ceballos-Lascurain popularized (and he would say coined) the term 'ecotourism' in July 1983, when he was performing the dual role of Director General of Standards and Technology of SEDUE (the Mexican Ministry of Urban Development and Ecology) and founding president of PRONATURA (an influential Mexican conservationist NGO). PRONATURA was lobbying for the conservation of the wetlands in northern Yucatán as breeding and feeding habitats of the American Flamingo. Others claim the term was in use earlier: Claus-Dieter (Nick) Hetzer, an academic and adventurer from Forum International in Berkeley, CA, coined the term in 1965 and ran the first ecotours in the Yucatán during the early 1970s. Ecotourism, responsible tourism, jungle tourism, and sustainable development have become prevalent concepts since the mid 1980s, and ecotourism has experienced arguably the fastest growth of all sub-sectors in the tourism industry. The popularity represents a change in tourist perceptions, increased environmental awareness, and a desire to explore natural environments. At times, such changes become as much a statement affirming one's social identity, educational sophistication, and disposable income as it has about preserving the Amazon rainforest or the Caribbean reef for posterity. However, in the continuum of tourism activities that stretch from conventional tourism to ecotourism proper, there has been a lot of contention to the limit at which biodiversity preservation, local social-economic benefits, and environmental impact can be considered "ecotourism". For this reason, environmentalists, special interest groups, and governments define ecotourism differently. Environmental organizations have generally insisted that ecotourism is nature-based, sustainably managed, conservation supporting, and environmentally educated. The tourist industry and governments, however, focus more on the product aspect, treating ecotourism as equivalent to any sort of tourism based in nature....
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