Activision Company was founded in the 1979 and turned out to be a major publisher of video games that are created for the Atari 2600. Activision started humbly to create the best games of all times. It evolved in the same manner that it was marketed, produced and sold. Atari launched the strong VCS console in 1977, and this changed the way its fans played games. With its main rival highly competing it, it launched the new console to its customers where there were affordable cartridges could introduce various gaming universes (Wolf 23).The arcade giant possessed the perfect combination of development talents, flexible hardware high profile brands to change video games from a toy that is merely short lived to a real market platform. It also introduced a variety of titles for all the fans of games. In 1982, Activision released its first game, Pitfall. This game was a huge success and it sold more than four million copies. In 2011, Activision blizzard broke the record of the bestselling video game company when it released “Skylanders” and the “call of duty.” The two franchises upheld high sales and were the key drivers for the development of revenue during the quarter (Wolf 28). Another video game called “Diablo III” assisted annual in the yearly results by selling more than twelve million copies across the globe during the year. “Skylander” seems to be the new income earner for Activision, bringing revenues that exceeded one billion since it was launched in 2011 (Pederson, 87). In 2012, the Activision collaborated with Walt Disney to produce Wreck-it-Ralph an arcade game featured Ralph. Ralph was a mysterious villain that proved he could be a hero. The game was released in Nintendo. The film was about Ralph’s journey that revert his awkward nature and destroys everything. The “Gun” is another video game that was vital to the success of Activison. The games was launched in 2005, Europe. The play station version was released in 2006. The game...
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