Preview

Historical Investigation on 1960 Election: How Televised Debates Affect the Outcome of the Election

Powerful Essays
Open Document
Open Document
2259 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Historical Investigation on 1960 Election: How Televised Debates Affect the Outcome of the Election
To what extent did televised debates affect the outcome of the presidential campaign during 1960 between John F. Kennedy and Richard Nixon?

Frank Guo
IB Candidate
Word Count: 1,850

Part A: Plan of Investigation This investigation evaluates the extent to which the televised debates affected the outcome of the campaign in 1960 between John F. Kennedy and Richard Nixon. In order to evaluate the impact of the televised debates, this investigation will focus on the general public evaluations of candidates both prior, during, and after the Great Debates of 1960. The evaluation before the debates will be used to compare to the evaluation after the debates in order to determine the impact that great debates had on the 1960 Presidential Election. The two sources selected for evaluation, The First Modern Campaign Kennedy, Nixon, and the Election of 1960 by Gary A. Donaldson and The Power of Television Debate: The First Kennedy-Nixon Debate Revisited by James N Druckman. Both of these sources will be evaluated for their origins, purposes, limitations, and values.

PART B: Summary of Evidence John Fitzgerald Kennedy was born into a wealthy Catholic family in Massachusetts. His father, Joseph P. Kennedy, had been a prominent American investor, business man, and government official. Kennedy made numerous recognizable works during his years in Harvard Law School that later helped him in becoming the Senator of Massachusetts in 1955. Additionally, he served in the U.S. Navy during World War II and played football while in college. He married Jacqueline Bouvier in 1953 and later had two children. When he was running for president in 1960 as the Democratic nominee, he was recognized by the public as an athlete, intellectual, war hero, family man, and passionate liberal. At 43, Kennedy was the youngest and only Catholic candidate to ever run for President. He relied on a liberal motto of “moving again” and used an estimate of $1.5-$2.5 million on his campaigns.



Bibliography: Druckman, N. James. The Power of Television Images: The First Kennedy-Nixon Debate Revisited. The Journal of Politics Vol. 65 No. 2 (2003) pp. 559-77. England: Cambridge University Press. Life of John F Richard M. Nixon, the White House. http://www.whitehouse.gov/about/presidents/richardnixon. (date accessed May 1, 2012) Rorabaugh, W Jones, T. Kevin. The Role of Televised Debate in the U.S. Presidential Election Process (1960-2004). Louisiana: University Press of Louisiana of South, 2005 [ 20 ]. Jones, T. Kevin. The Role of Televised Debate in the U.S. Presidential Election Process (1960-2004). Louisiana: University Press of Louisiana of South, 2005 [ 21 ]

You May Also Find These Documents Helpful

  • Good Essays

    In the Michael Nelsons critique of James David Barber and the Psychological Presidency, he discusses important concepts from Barber’s book The Presidential Character. During his critique he explains that Barber cites a study of network evening news coverage of the 1972 election campaign which found that almost as much time was devoted to the polls, strategies, rallies, and other “horse-race” elements of the election as to the candidate’s personal qualifications and issue stands combined.…

    • 252 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Nixon-Kennedy televised debates made voters choose Kennedy: chose Lyndon Johnson as VP, got Catholic votes…

    • 1100 Words
    • 5 Pages
    Good Essays
  • Good Essays

    1960 was the year of the very first televised news debate. In this debate, Richard Nixon and John F. Kennedy fought for the presidency. Since, this was the very first televised debate, many didn't know what to expect, including the respective candidates. However, one candidate understood the importance of this debate, Kennedy. Kennedy practiced his debate, made sure to look well groomed and presidential, and even wore makeup, an idea that was unprecedented at this time. When the cameras turned on and thousands were watching, Kennedy was confident and handsome while Nixon was nervous and appeared unprepared (“Televised Debate”). This debate won Kennedy the presidency, and showed just how powerful mass media and television are to the American…

    • 355 Words
    • 2 Pages
    Good Essays
  • Good Essays

    debates have occurred regularly and are becoming institutionalized as a practice in American elections. Third-party candidates have fewer chances to join presidential debates, especially if the two major party candidates do not agree to debate them. Unless it becomes in the interest of both parties to have a third-party candidate debate, as it was in 1992 with Ross Perot, it will be very difficult for third-party candidates to become a part of the presidential debates. Even though third parties have debated each other in presidential election years, the fate of third parties in receiving national coverage or joining the two major party candidates in presidential debates is uncertain. It is also unclear how much effect debates have on American…

    • 423 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Tension City

    • 1331 Words
    • 6 Pages

    Cited: Lehrer, James. "Killer Question." Tension City: Inside the Presidential Debates, from Kennedy-Nixon to Obama-McCain. New York: Random House, 2011. 30-50. Prints.…

    • 1331 Words
    • 6 Pages
    Good Essays
  • Satisfactory Essays

    After observing both videos you began to notice the suggestive nature in which communication can have in dictating the outcomes of peoples ideology or point of view. The involvement of media in this situation to gain the sympathy of the voters was huge. In this instance, it's the Presidential election race of 1964. The Johnson campaign launched the "daisy ad", in response to Goldwater’s stating he would use nuclear weaponry if needed. The ad blatantly accuses Goldwater of being capable of using nuclear weapons in Vietnam and would take the “do whatever it takes” approach to win the war, with footage of an exploding mushroom cloud, it inevitably tipped the voters toward Johnson. The Johnson campaign portrayed Goldwater as a warmonger. Articles were also written questioning whether or not Goldwater "was psychologically fit to serve as president of the United States."…

    • 264 Words
    • 1 Page
    Satisfactory Essays
  • Good Essays

    GARY MOD 5 ASSIGN

    • 697 Words
    • 4 Pages

    Asking what it was about the 1960 and 1980 campaigns that produced engagement on policy and useful governance is instructive. Both were close elections. And in close elections, the press and the candidates behave differently. Both candidates see advantage in providing the press and public with access. Increased, as a result, are well-publicized news conferences with the national press, participation in interview shows, and willingness to debate. At the same time, when the race is close the press makes better use of the access it is given. Press questions are more likely to focus on substance than strategy; and one candidate is not burdened with a greater percent of strategy questions than the other. (259)…

    • 697 Words
    • 4 Pages
    Good Essays
  • Good Essays

    They were the first presidential debates, and the first to be shown on television. Therefore, the debates attracted a ton of publicity. While Kennedy looked refreshed and confident, Nixon looked pale, exhausted, and underweight because he had not fully recovered from his injury. Everyone who watched the debate ultimately believed that Kennedy had won. However, Nixon regained his lost weight, wore television makeup, and appeared to be more confident in the last of the debates. The third debate brought about a significant change in the debate process. This was the first time split screen technology was used to bring together two people who were on opposite sides of the country. Nixon was in Los Angeles, and Kennedy was in New York. This was also the first time that residents in Alaska and Hawaii could…

    • 734 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Throughout the 1950s and 1960s, television quickly became a popular and greatly desired entertainment system in America. Although expensive, the television was still found in over fifty million American homes. Socially, the television not only embellished what the time period believed to be the the “ideal” family, but the new technology also helped pull African Americans closer to a world without racism, segregation, and prejudice. As well as social benefits, the television greatly impacted the world of politics by airing the platforms of political candidates and broadcasting important news concerning America. The world of advertisement and entertainment skyrocketed once these businesses found a swift and simple way to reach the general public through…

    • 1104 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    New Election 1960

    • 1318 Words
    • 6 Pages

    The voters in the country wanted a leader who will bring a fresh start and be a suitable delegate for the American population. This election brought in new candidates that voters hoped would change America for the better. The caucus for each party decided on their candidates and, after the primary elections, the Democrat nomination was John F. Kennedy, while the Republican nomination was Richard M. Nixon. John F. Kennedy was born on May 29, 1917 in Brookline, Massachusetts. He came from an Irish Catholic family, but spent most of his time sick and on bed rest during his childhood. After dropping out of the London School of Economics and Princeton University because of his illnesses, he graduated from Harvard College in 1940. Kennedy was later…

    • 1318 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    Television plays a big role in politics. In the 1960 presidential debate between republican vice president Richard Nixon and democratic senator John F Kennedy were the firsts to be in television. This way people would not only have to hear the candidate’s answers and speeches but they would also be able to have an image of what was going on during the debate. “ A survey of those who listened to the debate on radio indicate that Nixon had won; however, those who watched on television, and were able to contrast Nixon’s poorly shaven face with…

    • 800 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Lincoln and Douglas Debates

    • 1171 Words
    • 34 Pages

    The Lincoln-Douglas debates of 1858 were a series of seven debates between Abraham Lincoln, the republican candidate, and the incumbent Senator Stephen Douglas, a Democratic Party candidate, for a seat in the United States Senate. During the time period of the debates, Senators were elected by state legislators; therefore Lincoln and Douglas were competing for their respective parties to win control of the Illinois Legislature. The main issue for the debates was overwhelmingly about slavery and anything tied into dealing with slavery. “As the fifties wore on, an exhaustive, exacerbating and essentially futile conflict over slavery raged to the exclusion of nearly all other topics.” So, with slavery at the center of attention, you had two politicians at the end of both spectrums. First, you had the incumbent Senator Stephen Douglas, who was definitely pro-slavery. Then, of course, you had Abraham Lincoln who opposed Stephen Douglas’s ideas. The debates were to be held in each of the nine congressional districts in Illinois. The debates themselves were a very big deal. They came at a time in which our nation was at a crossroads of very important issues to come, with slavery at the helm. The debates drew very large crowds which were enormously in-tune with what was going on and were deeply entrenched to which side they were on. Newspapers also sent court reporters to type the complete text of the debates, which would be released nationally. The newspaper coverage of the debates was deeply biased as well, with each side having different newspapers in their corner. “For the first time reporters were assigned to cover candidates throughout the long campaign season. The Chicago Press and Tribune, the most influential Republican paper in the state, sent the skilled shorthand expert Robert R. Hitt to report every word of the debates, and James B. Sheridan and Henry Binmore performed the same service for Douglas’s organ, the…

    • 1171 Words
    • 34 Pages
    Good Essays
  • Good Essays

    I believe that television has been a positive impact for presidential elections because the world has changed into more modern times. Most people will agree that people today use technology for almost everything, presidential elections are no different. Watching a debate on television rather than over the radio has more of an impact in the fact that watching someone delivering a speech is much different than simply hearing it. When you can see a person and their actions, you can have a better understanding on whether or not that person is trustworthy. Because of this, there is a more honest aspect when you can observe who is giving a speech over just hearing it or hearing other people talk about it. This is positive because you can make better judgments about a person when you see them rather than just hearing them.…

    • 770 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    1968 Election

    • 5355 Words
    • 13 Pages

    What is a Presidential election in the United States? It is an indirect vote in which citizens from our country cast votes for a specific member; the ballots get tallied and sent to the U.S. Electoral College where the electors select the President and Vice President. These elections are thrilling pieces of American History. They are historical markers for shifts of leadership and thinking in the United States. The 1968 presidential race was no exception because it was most likely one of the most exciting elections to date. It had more controversies and tragic events then ever witnessed before. There was violence, death, war, tension, discrimination, riots, and protests. It was a very close race between Richard Nixon, Hubert Humphrey, and George Wallace and brought about a big change in America’s political stance. This research paper will explore why Nixon won, the historical background, long term effects, and the controversies during that time period. There were many people and events that influenced this election and to understand it fully one needs to know the whole story.…

    • 5355 Words
    • 13 Pages
    Powerful Essays
  • Good Essays

    In his article “5 Ways TV Has Influenced Presidential Elections”, Matt Sailor writes how “50 to 75 percent of a campaign’s funds are typically spent on ad production and airtime”(5). These television advertisements aren’t always focusing on America’s real issues, but often attack their opponent. This influences voters to attack the opponent because of an advertisement, which leads to a loss in votes. Furthermore, Sailor believes “news programs tend to center around the personal drama”(13). This gives the candidate a lot more stress to control the image voters see. If a candidate ever commits error, the candidate will eventually see a decrease in supporters because of news coverage. Evidently, TV is what decides if a campaign will be successful or…

    • 282 Words
    • 2 Pages
    Good Essays