1) What is hippotherapy?
2) Analysis of the organization
3) SWOT analysis
4) Target Audience
5) Objectives PR campaign
6) Task of PR campaign
7) Plan of the PR program
8) Work plan of preparation for the conference "Hippotherapy-riding to health" 9) Information for controllable mass media
10) Information for non-controllable mass media
12) Press kit:
* Press release
* Information about organization
* Biography of the CEO
* List of quotations
* Questionnaire for journalists
What is hippotherapy?
About hippotherapy known since the time of Hippocrates. He claimed that the wounded and the sick get better faster if they ride on horseback, and melancholic part with their dark thoughts. In the middle of the XVIII century the encyclopedist Denis Diderot, in his treatise: "About riding and what it means to maintain health and to find it again", wrote: "Among the exercise the first place belongs to ride. It can be used to treat many diseases, but may also prevent them befores they appear." Hippotherapy is a comprehensive and multi-method of rehabilitation, a form of physiotherapy (physical therapy), where tools for rehabilitation are the horse, the process of riding and exercising that a person does during riding. While riding all the major muscle groups of the body receive a work out. This occurs at a reflex level, because sitting on the horse, moving along with it, the person instinctively tries to keep the balance not to fall off the horse, and thus encourages the active work of both healthy and affected muscles, without noticing it. Hippotherapy is the only type of treatment when the patient may not understand that he is treated, riding and communication with the horse becomes a game. Psychogenic factor increases the ability to adapt to reality. For a person with a mental disorder, the position on a horse becomes winning - "I above, but they below". All the fundamental principles of psychotherapy – a unity of place and characters, the unity of time and unity of action – stay complied. Hippotherapy is effective in:
• Cerebral palsy.
• Orthopedic syndromes.
• Disorders of the musculoskeletal system that result from paralysis and other lesions of the central nervous system. • Lesions of the senses - blindness, deafness.
• Disorders of posture, scoliosis
• Malformations of the limbs.
• Various forms of intellectual disability resulting from organic or genetic diseases. • Down syndrome.
• Violations of the psycho-emotional sphere:
* Mental retardation
* Emotional disorders
* Social maladjustment
* Syndrome of hyperactivity
* The state of anxiety
The process of riding improves blood circulation and breathing, it involves the work of almost all the muscles and tendons, ligaments and joints of the body. This is particularly important for autistic people, who cannot be motor-active without stimulation from the outside - not counting their stereotypical movements. The horseback riding includes training of overall coordination, maintaining balance and responsiveness. It trains senses and a deep sensitivity. Through the senses different stimuli are taken and accumulated. The horse becomes a link between the inner world of the person and the surrounding reality. Communion of human and horse is a full chain of communicative feedback between person and the outside world, which allows a person to perceive reality more wholly.
Analysis of the organization:
Hippotherapy center SPIRIT was established in 2010 in Kiev, by a group of enthusiasts with the support of Children's Psychological Center. The center has eight experts: three hostlers and 5 hippotherapy specialists. It is located in the city of Kiev.
The center has its own space: the manege - 900 m², 200 m² stable, café 35 m² and public spaces of 30 m². In the property of hippotherapy center...