Topics: Strategic management, The Art of War, Sun Tzu Pages: 9 (2049 words) Published: February 20, 2013

Unit Plan

1. | Unit Code &Unit Title:| UBMM1011 SUN ZI’S ART OF WAR AND BUSINESS STRATEGIES| 2. | Course of Study:| Bachelor of Commerce (Hons) Accounting (AC)Bachelor of Marketing (Hons) (MK)Bachelor of Business Administration (Hons) (BA)Bachelor of Business Administration (Hons) Banking & Finance (BF) Bachelor of Business Administration (Hons) Entrepreneurship (EN)Bachelor of Economics (Hons) Financial Economics (FE)Bachelor of Finance (Hons) (FN)Bachelor of Communication (Hons) Journalism (JR)Bachelor of Communication (Hons) Public Relations (PR)Bachelor of Communcation (Hons) Advertising (AV)Bachelor of Social Science (Hons) Psychology (PY)Bachelor of Arts (Hons) English Education (ED)Bachelor of Arts (Hons) English Language (EL)Bachelor of Science (Hons) Biochemistry (BE)Bachelor of Science (Hons) Construction Management (CM)Bachelor of Science (Hons) Logistics and International Shipping (LI)Bachelor of Science (Hons) Microbiology (MG)Bachelor of Science (Hons) Agricultural Science (AG)Bachelor of Science (Hons) Biochemistry (BE)Bachelor of Science (Hons) Biomedical Science (BM)Bachelor of Science (Hons) Chemistry (CE)Bachelor of Science (Hons) Biotechnology (BT)Bachelor of Science (Hons) Statistical Computing & Operations Research (SC) Bachelor of Engineering (Hons) Petrochemical Engineering (PE) Bachelor of Engineering (Hons) Industrial Engineering (IE)Bachelor of Engineering (Hons) Electronic Engineering (EE)Bachelor of Engineering (Hons) Environmental Engineering (EV) Bachelor of Information Technology (Hons) Computer Engineering (CT)Bachelor of Information Technology (Hons) Communications and Networking (CN)Bachelor of Information Systems (Hons) Information Systems Engineering (IA)Bachelor of Information Systems (Hons) Business Information Systems (IB)Bachelor of Computer Science (CS)| 3. | Year of Study:| Flexi Students|

4. | Year and Semester:| 201301|
5. | Credit Hour| 1 credit hour|
6. | Lecturing hours | 2 hours lecture per week for the duration of 7 weeks| 7. | Lecturer:| Mr. Tee Chee Wee, MBAEmail: teecw@utar.edu.my| 8. | Tutors:| N/A|
9. | Moderator| Mr. Lee Eng Keong|
10. | Mode of Delivery:| Lecture |
11. | Objective:| To achieve a general understanding of the applicability of Sun Zi’s Art of War to modern business strategies and practices| 12. | Learning Outcome:| On completion of this unit, the students will be able to:1. Identify the strategies and methods of war from Sun Zi’s Art of War.2. Analyse the applicability of Su Zi’s Art of War to modern business strategies and practices.3. Apply the relevant principles and concepts of Sun Zi’s Art of War into modern business strategies and practices.| 13. | Synopsis| Sun Zi, a famous ancient Chinese general wrote the classic work on military strategy – Art of War. His treatise shed light on military warfare. There are great similarities between military strategy and business strategy. The central theme is to create a competitive advantage over the opponents and to take advantage of the situation fully.Some of the similarities include: 1. The elements of surprise, uncertainties and complexities 2. The need to compete and gain superiority 3. The need to allocate resources 4. The importance of leadership qualities 5. The need to be flexible| 14. | References:| Main Text: 1. Wee, C. H. (2003). Sun Zi Art of War: An illustrated translation with Asian perspectives and insights. Singapore: Pearson/Prentice Hall. 2. Wee, C. H., Lee K. S. & Hidajat, B. W. (2003). Sun Tzu: War and management. Singapore: Addison-Wesley Publishing Company.Additional Text: 1. Pearce II, J. A., & Robinson, R. B., Jr. (2007). Strategic Management – Formulation, Implementation, and Control (10th ed.)....
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