PRAN-RFL GROUP was born in 1980. Keeping in view the corporate mission of the group we have over the years diversified our activities. Today we are the largest processors of fruits & vegetables in Bangladesh. We encourage contract farmers and help them grow quality crops with increased yields and to obtain fair prices. The Group comprises of 10 companies.
PRAN-RFL group vision is to be recognized as the most successful food and drink company in Bangladesh, generating sustainable, profitable growth and continuously improving results to the benefit of shareholders and employees. The head offices are located at Dhaka with production facilities around the country. Our management is modern adapted to our environment & culture. Our largest asset is our competent team of hands-on-mangers & dedicated employees. The factory produces instant noodles, cereals and repacks milks, soups, beverages and infant nutrition products. Today Nestlé Bangladesh Ltd. is a strongly positioned organization. The company will continue to grow through our policy of constant innovation and renovation, concentrating on our core competencies and our commitment to high quality, with the aim of providing the best quality food to the people of Bangladesh.
The company had launch Pran juice in the market. It is totally different from the traditional juices on their comments. It is a high quality juice which will be harmless. In that product, there will have some special ingredients which will provide nutrition and which will be work as digester. So definitely, that product will be an exclusive product in the market. The target market of that product will be those who think that juices are harmful for health; those who have digesting problems; and the current users of the juices. Our Juice provide some exceptional tastes which will provide great pleasure. The juice has some special ingridients so it is not harmful for teeth. There is no chemical color in this juice. This is mainly a natural product which has no bad side effect. After analyzing the market demand I have seen that there is a demand in the market for this kind of product. And after SWOT analysis I have seen that the company had faced a great opportunity to enter in this business. Otherwise, there are a few risk involved this business.
The product has same type of compitators in market. So the customer may not find the demand of the product. The competition will also high. And they have succeed so the had easily enterd this market. Considering all the possible threats I can suggest the company that it will be profitable to enter this business because there are some positive sides of the product and the company is also strong. After estimating the cost and sales I can say that it is profitable. So the higher authority should consider this marketing plan.
Thank you my course instructor Mr. Sohel Islam give me topic “Marketing plan of one products” and start us to research this topic and assure me that he will help me interested. Then we start this research and observe many unknown and sensitive subject. We are very glad that in spite of many limitations we have completed the Assignment successfully. At the time of preparing this Assignment, we received cordial and sincere assistance from many concerns First of all we want to thank the immeasurable grace and profound kindness of Almighty Allah, the supreme authority of the universe. Then we would like to thank to assign this type of work. At last but not least we would like to thank, Name Head Department of Business Administration; Independent University of Bangladesh, who inspire doing such kinds of work. And lots of cordiality to all our group members for their kind consideration.
◊ Appendix ◊
Table of contents
1 - 6
Current Marketing Situation
7 - 8
Threat and opportunity analysis
Objectives and issues
10 - 11