Himalaya Summary

Only available on StudyMode
  • Download(s) : 429
  • Published : November 24, 2012
Open Document
Text Preview
HIMALAYA:
Introduction:
Himalaya Herbal is originated from India and has been around since 1930. Himalaya clams that it is the only manufacturer of consumer goods that provide a wide range of solution based on herbal ingredients. It has its presence in Malaysia since 2004. Ms Sue Ong a Malaysian with 22 years of experience in beauty and cosmetic industry was instrumental in bringing in Himalaya. The entry and the progress of the brand was quite visible as the brand was already seen in the leading pharmacy market nationwide. Himalaya offered a quite range of around 200 products under three main categories 1) pharmaceutical 2) personal care 3) animal care and all of these products were based on the ancient Himalayan practice of Ayurveda that were well known worldwide. Herbs include crude plant materials such as leaves, flowers, fruits, seeds, stems and woods etc. It was estimated that one third of Americas use herbal products with herbal medicine. The Himalaya Drug Company has taken support from the Ayurveda expertise with modern medical research methodology. Malaysia had over 2000 plant species that possessed medical value. Out of 20000 herbal plants in Malaysia, 2000 has been identified to be beneficent for better health care. The advantages of the herbal products are being highlighted over time by Government as well as private parties. According to Safeena ‘The COO and founder of Herbal Asia’ the industry will leverage on Government initiatives like a National Biodiversity Policy to create a brand which will be recognized internationally. We want to educate people about the herbal superiority and quality. Market & sales in Malaysia:

Marcel Gan the young and energetic COO talked about his dream of Himalaya “I want at least one product of Himalaya product in every household.” As per Shahida Musa, The Deputy Director, operations of the federal agricultural marketing (FAMA), the local herbal industry recorded sales around RM10 billion in 2008 and was...
tracking img