Hilton Hotel Corporation to India

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Business in Asia Pacific – TERM PAPER

Hilton Corporation Hotel and Marriott Hotel facing the Indian Luxury Hotel Industry

TABLE OF CONTENT

INTRODUCTION3

1The Luxury Hotel industry in India4

2Hilton International4

2.1Hilton Hotels Corporation (HHC) on a global perspective4 2.2Hilton Hotel Corporation in India6
3comprasion of the two different strategy15

3.1HHC’s co-branding16
3.2Mariott Hotels penetration16
Bibliography17

INTRODUCTION

1. THE LUXURY HOTEL INDUSTRY IN INDIA
2. HILTON INTERNATIONAL
1. HILTON HOTELS CORPORATION (HHC) ON A GLOBAL PERSPECTIVE Facts & Figures
In 1919 Conrad Hilton bought his first hotel in Cisco (Texas). The first hotel under the name Hilton was built in Dallas in 1925. In 1945 Hilton become the first hotel group of the United States and 6 years later, they opened new hotels outside of USA in San Juan, Porto Rico and bought the Waldorf Astoria in New-York. Hilton Hotels Corporation (HHC) is now managed by the Blackstone Group, an American investment bank, which bought it for more than 26 billion $. [Corporate Financing Week. August 2007] Nowadays, HHC is based in Beverley Hills in California and employs about 135’000 employees. The company recorded revenues of $8’090 million and a net profit of $121 million in the financial year 2007. [HHC annual report 2007] |Top ten hotel groups in the world | |Rank |Group |Hotels |Hotels |Evol. |Rooms |Rooms |Evol. | |2008 (2007) | |2008 |2007 |Hotels |2008 |2007 |Rooms | |2 (2) |Wyndham Worldwide |6 544 |6 473 |71 |550 576 |543 234 |1.4% | |3 (3) |Marriott International |2 901 |2 775 |126 |517 909 |502 089 |3.2% | |4 (4) |Hilton Hotels |2 959 |2 901 |58 |497 365 |497 738 |-0.1% | |5 (5) |Accor |3 857 |4 121 |-264 |459 494 |486 512 |-5.6% | |6 (6) |Choice International |5 516 |5 316 |200 |445 254 |429 401 |3.7% | |7 (7) |Best Western |4 035 |4 164 |-129 |308 636 |315 401 |-2.1% | |8 (8) |Starwood Hotels & Resorts |897 |971 |26 |274 535 |265 598 |3.4% | |9 (9) |Carlson Hospitality |971 |945 |26 |148 551 |145 933 |1.8% | |10 (10) |Global Hyatt |720 |733 |-13 |138 503 |141 011 |-1.8% | | |Total |32 349 |32 040 |309 |3 925 917 |3 883 163 |1.1% |

Table 1: MKG Hotel Groups World Ranking 2008 [MKG, January 08]

HHC is present in 74 countries and is managing or franchising a hotel portfolio in every continent of the world.

As we can see on the table above, HHC is the 4th largest group of hotels in the world with nearly 3000 hotels and 500’000 rooms around the world.

HHC has different categories of hotels around the world and for the luxury segment HHC provides its Conrad Hotel & Resorts. This category represents 6120 rooms in Europe (4 hotels), Middle...
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