High Involvement Essay

Topics: Marketing, Web search engine, Decision making Pages: 2 (516 words) Published: March 9, 2011
High Involvement essay
 Marketing on the basis of the consumer buying decision-making process of the product Information and involvement of collection will be divided into high-involvement nature of commodity products (High Involvement) and the low involvement of goods (Low Involvement). In which the involvement of high commodity prices usually refers to the relatively more expensive, consumers will need to pay a larger sum of the cost of goods, such as houses, cars, as well as watches and high prices of digital products like this. On the contrary, like the ordinary fast moving consumer goods, such as beverages, shampoo such prices are relatively low, the role and functions at a glance, usually relegated to low-involvement product category.         For consumers who would buy high-involvement goods, the decision-making process of the relative will be longer, you may need to collect a large number of relevant commodity information, compare different brands of similar goods, and to have had experienced people to consult, and then repeated equilibrium and, ultimately, a number of options may be found in an optimal solution. Goods to consumers in this type of information are the decision-making process of buying goods most in need of access. The information is not level, affecting the high-involvement goods sold the biggest obstacle, but also engaged in the sale of high involvement products are most in need tackle the problem.         Today's Internet age, the network brings together a massive range of goods have been users of information and Experience information, such information is scattered in different sites and sites, and is from a different point of view, multi-faceted and commodity-related. Engage in high-involvement product purchase decisions, more and more consumers start from the Internet to obtain product information. Search engine for consumers to obtain information from the mass to provide the possibility of effective information. It is through such...
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