An Industry White Paper: HD Radio
By Renee Cassis, VP, RAB Corporate Marketing Radio For the 21st Century HD Radio™ is a new technology that enables AM and FM Radio stations to broadcast their programs digitally, a tremendous technological leap from today's familiar analog broadcasts. These digital broadcasts provide listeners with radically improved audio quality and reception and new data services. Signal fading, static, hisses, and pops are a thing of the past. Data services such as displayed song and artist information, weather and traffic alerts, and much more will revolutionize the way consumers experience AM and FM Radio. And, as always, it’s FREE. Its anticipated impact is so significant that HD Radio received top honors with CNET’s “Next Big Thing” Award at the 2005 International Consumer Electronics Show. Consumers have consistently and rapidly adopted new digital technologies — CDs, MP3s, DVDs, to name a few — because of the improved quality, choice, convenience, and interactivity they provide. This consumer adoption trend shows no sign of slowing. HD Radio technology, now with the FCC's approval, can offer Radio listeners radically upgraded audio quality, along with an on-demand interactive experience and compelling new wireless data services. HD Radio technology allows broadcasters to compete on the digital playing field of the 21st century and marks the most significant advancement in Radio broadcasting since the introduction of FM stereo more than 50 years ago. HD Radio technology provides advanced data and audio services such as surround sound, multi-casting (multiple audio sources at the same dial position), on-demand audio services, store-and-replay (listeners store a Radio program for later replay), overlaying real-time traffic information on a navigational map, a “buy” button, and a host of other services. HD Radio broadcasting is picking up steam across country. To date, 2,500 U.S. Radio stations, covering all major markets and reaching 90...
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