Hidden Truths of the Food Industry

Only available on StudyMode
  • Download(s) : 199
  • Published : October 18, 2012
Open Document
Text Preview
The hidden truths of the Food Industry
It was our normal routine during the week, driving through the drive thru to get the kids a bite to eat. One day it could be Jack n the Box, another day it could be Mc Donald’s or Carl’s Jr, which ever fast food was voted on amongst my daughters is where we went. This past summer what seemed to be just another trip through the drive thru became a nightmare after eating hamburgers at our usual Carl’s Jr. Not so long after we ate, my older daughter began with severe abdominal cramps, diarrhea, fever, chills, nausea and vomiting. I was immediately concerned and rushed her to the hospital to find out that she had food poisoning. There wasn’t much the doctor could do other than tell her to drink a lot of fluids. I left the hospital knowing where the food poisoning came from and the mere fact that nothing could be done really bothered me. I called the Carl’s Jr restaurant to file a complaint and was told that there were no other reports and that this may have been an isolated incident. There should be a system set up where consumers concerns are actually taken seriously. The documentary “Food, INC.” produced by Robert Kenner, is successful and persuasive in showing us the supermarket marketing tactics, who controls our food and provides sufficient evidence about how our food is produced as well as how animals are treated; overall it gives American’s a view of the safety aspects of how our food is handled. The filmmakers question whether American’s understand and know where our food is coming from, especially here in the United States where food industries have changed in the last 50 years. Food INC, lifts the curtain on our nation’s food industry exposing how our nation’s food supply is now controlled by four major corporations that are seemingly interested in profit over the health of the consumers. Food INC, reveals the livelihood of the American farmer; the safety of the workers as well as what we eat and how it’s produced. If Kenner was trying to broaden his audience’s perspective on the supermarkets marketing tactics, and who controls our food, he definitely left an impression. He begins by giving his audience an overview of how Americans eat and the change that has occurred in the last 50 years. He provides specific data relating to change that has occurred since the 1970’s. Today we have four major companies who control 80% of our food supply (Food Inc.). Kenner shows us how these handfuls of companies have changed how we eat today. These companies are more interested in mass production quantity versus quality. He provided scenes of a modern age super market, revealing the imagery of the products in the supermarket exposing how consumers are led to believe that items are fresh or farm grown. The film addresses why American’s might be misled when it comes to knowing what’s in our food, as San Francisco Chronicle Ed-Op columnist Tara Duggan and Stacy Finz referenced it, “a box of cereal reading made with whole grains may actually contain only a small amount of whole wheat flour.” Duggan and Finz tell us that “A carton of eggs with cage free in big letters may have come from chickens that have never seen daylight.” Kenner exposes how super markets target consumers with over 47,000 products to choose from. He also exposes the truth about the fruits and vegetables how super markets no longer have seasons, with tomatoes being grown year around, picked when they are still green and ripened with ethylene gas. The scene in the super market draws his audience to his claim because as consumers we can relate to being in the super market and having to decide what choice of items are we going to buy. He expands on telling his audience about the food industry, and what they don’t want consumers to know. Kenner didn’t have to tell us who controls the food industry specifically the meat industry, simply by interviewing a Tyson farmer named Vince Edwards that convinces his viewers that something...
tracking img