Hi I'M an Entrepreneur

Topics: Household income in the United States, Preference, Air conditioner Pages: 5 (786 words) Published: March 13, 2013
Dear All,
We have an opening for
Freshers ( Jr.Software Engineer )
with the Qualification : BE or
B.tech ( Electronics / Computer
Science ) training will be
Our comapny deals in with IT
Time Limit to close the position
is 18th Dec’09
Qualification : BE or B.tech
( Electronics / Computer
Science )
Skills : C, C++ & Excellent
Communication Skills.
Experience : Fresher
Industry : IT
Job Location : Hyderabad (Jubilee
Selection Process :
1.Written Test on C & C++
2.First round of interview
3.Final round with Director.
If anyone are interested can
forward their resume to
, pls pass
dis msg to all who are in need of
To KNow the company details pls
send your profile we shall revert
back to you.
Thank You in advance.
~§ Vinoth §~
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  a) PROJECT TITLE:   Consumer preferences towards choosing an Air conditioner with special reference to ONIDA AC: A study in Guwahati city


  i) To identify the factors affecting the consumer’s preferences towards choosing an Air Conditioner.   ii) To assign relative importance of these factors based on consumer preferences   iii)   To study consumer’s perception towards ONIDA Air conditioner


This research is to identify the factors affecting sales of ONIDA Air Conditioners in Guwahati city, and rank the factors according to their importance or preferences among the consumers. Hence, the study will help MIRC Electronics to form effective strategies for increasing their market-share.


Although I tried my best to prepare this project, but this study has some limitations.   1) Many consumers showed less interest in providing information and haven’t cooperated.   2) Survey from an equal number of male and female consumers could have provided an accurate picture of the consumer’s preferences towards choosing an Air conditioner. But, since my target group was individual with annual household income of 5 lakhs and above, so I visited mainly the govt. and private offices and therefore majority of my respondents are male.   c) METHODOLOGY

  1) The methodology used in this study is the “survey” of individuals whose household income is 5 lakhs and above at different parts of Guwahati city.   2) Interaction with employees with the help of structured questionnaire at govt. and private offices and also with customers at different electronic outlets in Guwahati. Sources of Data

  1) Primary data
For my study, the primary sources of data are:
  * Personal visits
  * Questionnaires
  2) Secondary Data
  * Interaction with...
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