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Topics: Marketing, Types of marketing, Strategic management Pages: 29 (8611 words) Published: December 6, 2012
Marketing Intelligence & Planning
Emerald Article: B2B e-marketplace: an e-marketing framework for B2B commerce Woon Kian Chong, Mathew Shafaghi, Christopher Woollaston, Vincent Lui

Article information:
To cite this document: Woon Kian Chong, Mathew Shafaghi, Christopher Woollaston, Vincent Lui, (2010),"B2B e-marketplace: an e-marketing framework for B2B commerce", Marketing Intelligence & Planning, Vol. 28 Iss: 3 pp. 310 - 329 Permanent link to this document: http://dx.doi.org/10.1108/02634501011041444 Downloaded on: 21-11-2012 References: This document contains references to 52 other documents Citations: This document has been cited by 1 other documents To copy this document: permissions@emeraldinsight.com This document has been downloaded 4970 times since 2010. *

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Roger Darby, James Jones, Ghada Al Madani, (2003),"E-commerce marketing: fad or fiction? Management competency in mastering emerging technology. An international case analysis in the UAE", Logistics Information Management, Vol. 16 Iss: 2 pp. 106 - 113 http://dx.doi.org/10.1108/09576050310467241 Audrey Gilmore, Damian Gallagher, Scott Henry, (2007),"E-marketing and SMEs: operational lessons for the future", European Business Review, Vol. 19 Iss: 3 pp. 234 - 247 http://dx.doi.org/10.1108/09555340710746482 Jagdish N. Sheth, Arun Sharma, (2005),"International e-marketing: opportunities and issues", International Marketing Review, Vol. 22 Iss: 6 pp. 611 - 622 http://dx.doi.org/10.1108/02651330510630249

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MIP 28,3

B2B e-marketplace: an e-marketing framework for B2B commerce Woon Kian Chong, Mathew Shafaghi, Christopher Woollaston and Vincent Lui Bolton Business School, The University of Bolton, Bolton, UK Abstract

Purpose – The purpose of this paper is to provide a clear understanding of the performance of business-to-business (B2B) e-marketplace in conducting e-marketing in the global business environment. The proposed framework is intended to be used as a guide for B2B firms especially small and medium sized enterprises (SMEs) who wish to adopt a proactive approach in the use of information and communication technology for business efficiency and competitive advantage, and those who wish to explore the internet technologies for marketing activities. Design/methodology/approach – Literature from the B2B e-marketplaces and operations of e-marketing fields were analysed, and the findings were synthesised to develop a preliminary conceptual model of e-marketing. The conceptual model was tested empirically through an online survey from various industries in China, Malaysia, and Singapore. Findings – With significant online and offline publications from both academia and industry, there is a growing awareness of the contribution of the...
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