Hi-Fun

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16/11/2012

TABLE OF CONTENTS
EXECUTIVE SUMMARY
COMPANY DESCRIPTION
THE 4 PS
PRODUCT
PRICE
PLACE
PROMOTION
MARKETING STRATEGY
SITUATION ANALYSIS
A - SWOT ANALYSIS: INTERNAL FACTORS
B – SWOT ANALYSIS: EXTERNAL FACTORS
C - INDUSTRY ANALYSIS
COMPETITOR ANALYSIS
COMPANY ANALYSIS:
CUSTOMER ANALYSIS:
IMPLEMENTATION PLAN
EVALUATION AND CONTROL
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EXECUTIVE SUMMARY
Isn't it a fun walking in the street by talking through your hand like the traditional miming signal of telephone? Hi-Fun is the company that creates that kinds of fun accessories render listening to music and more allowing you to talk with your phone in a convenient way. Hi-Fun allows young people to make their life convenient, pleasure and entertaining by producing the worlds' most entertaining, fun products. This report provides the introduction to and analysis of our latest product called HiCall Bluetooth gloves. Also, it includes the objectives of the product.

Recently signed a contract with Chinese industrialists to talk about creating products that merge speakers and headsets with everyday wear In the process of looking for U.S. distributor Italian design and fashion

Problem - In winter, it gets cold and especially in Europe it rains a lot and people find inconvenience in taking phone calls while walking in the rain and in a cold day as their hands get cold as well as not willing to take their phones out of their pocket and also take off their gloves to take the phone calls. Also, in sports as hobby like running, it is not comfortable to talk by phone as well as in skiing and in some winter sports.

Solution - Hi-Call Bluetooth gloves allows our customers to talk with their hands in a cold day without holding their phone. It is very comfortable to have long conversations in cold winter days and makes easy to take phone calls as they don't have to take their phones out of their pocket and to take gloves off to push the answer button, the controller of the phone calls is on the cuff of the glove. Also, Hi-Call makes them comfortable to talk while running, skiing and doing some winter sports.

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COMPANY DESCRIPTION
Hi fun was created in 2008 and is currently based in Milan, Italy. The concept of Hi-Fun is to bring music to you wherever you are. Whether you’re traveling, working or walking. Hi fun creates accessories that bring a new experience to whatever usual way people are used. It develops many products that combine both the practical and fashion aspects in one item.

Hi fun has many products, in this marketing plan we will focus on Hi fun gloves. We will outline their efficiency, and how to extend the geographic coverage of the distribution of the product.

The core competencies of this product are that it’s one of a kind. This new technologies is being introduced in the beginning of October, in coincidence with the arrival of winter. Not only it will keep hands warm, but also hi fun’s intention is to facilitate communication.

Mission Statement: Our mission is to bring the best of the practical aspect combined with a good sound quality. Hi-call will deliver the sound of your loved ones no matter what the weather is in just a click.

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Product
Hi-fun's one of the latest offering is hi-call Bluetooth gloves. They are warm gloves made by Italian design that are Bluetooth enabled. They connect with any mobile device that support Bluetooth connectivity and allow users to talk through their left hand glove like the traditional miming signal for a telephone. In the left hand glove there are starting call and ending call controls on the cuff, the thumb contains the speaker and the mouthpiece is on the pinkie of the left hand glove. Also, the left hand glove is charged via inbuilt mini USB port and it comes with a micro USB to USB charging cable. Standby time...
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