Hershey Case Study

Topics: Baby boomer, Management, A Great Way to Care Pages: 3 (1002 words) Published: May 31, 2013
Hershey’s Sweet Mission Case Study
Lakeisha Churchill-Noel
Strayer University
Professor Gonzalez
HRM 500
Aprils 28, 2013

This paper is a case study based on Hershey’s Sweet Mission. This paper will talk about recommendations for the redesign of Hershey’s performance management system in order to appeal to the diverse groups that it employs. This writer will also analyze how an employee would interpret the values that Hershey embraces in relation to their role as an employee. This writer will determine from the workforce trends identified, which one may impact Hershey the most. This writer will also describe the effects that mentoring could have on integrating values into the Hershey culture. Recommend the redesign of Hershey’s performance management system to appeal to the diverse groups that it employs. Hershey designed its performance management system to mainly appeal to the younger generation but also to all of their employees. According to Noe, Hollenbeck, Gerhart, and Wright (2011) performance management is the process of ensuring that employees’ activities and outputs match the organization’s goals (p. 8). The redesign determined if business results were attained according to Hershey’s core values. Hershey’s employees set and monitor their goals to determine if they are according to the company’s core values. Hershey is on target in trying to appeal to the diverse group it employs. The performance management design they chose seems to be working for them but it is geared more towards the younger generation as opposed to the baby boomers. Hershey also needs to consider the baby boomers because they are now retiring later in life. The baby boomers are interested in leaving a legacy behind and making the world a better place to live. It would be smart for Hershey to keep the baby boomers on because they could still benefit from their experience. According to Noe et al (2011) although recruiting and retaining older workers may present...
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