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  • Topic: Hershey, Pennsylvania, The Hershey Company, Milton S. Hershey
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  • Published : June 7, 2007
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Milton S. Hershey, the founder of the giant chocolate manufacturing firm bearing his name, tried a number of different ventures before eventually succeeding in the chocolate business. In his early years, Milton enjoyed his apprenticeship as a candy maker for Joseph H. Royer, a confectioner.

At the age of 19, Hershey decided to go into the candy business for himself. His venture in Philadelphia failed, as did efforts with his father. Back in Lancaster, Hershey began manufacturing caramels. The business quickly expanded and in 1900 he sold his company for $1 million. He used the money for a construction of a chocolate processing plant in Derry Township, about 15 miles east of Harrisburg.

Within 10 years, the company was making more money than they could spend. In 1909, Hershey built a home for unfortunate boys and used 486 acres of land to build the Hershey Industrial School. Later on, Hershey also built a community building containing two theatres, a dining room and a cafeteria, a gymnasium, swimming pool, bowling alley , fencing and boxing room. Hershey also constructed a 7200 seat Hershey Sports Arena in 1936, and the Hershey Stadium was finished in 1939. Later on Hershey constructed Hershey World, a simulated chocolate plant, Hershey Park, a theme park, the Hershey Museum of American Life and the Hershey Gardens.

In the 1920s, Milton Hershey decided to reorganize the company. The Hershey Chocolate company was dissolved, and three separate companies were organized: the Hershey Chocolate Corporation, the Hershey Corporation, and the Hershey Estates. All three of these organizations had different roles in the Hershey world. The Hershey Chocolate Corporation controlled all the chocolate properties. The Hershey Corporation was responsible for the Cuban sugar interests and the Hershey Estates was responsible for the various businesses and municipal services in the town of Hershey.

Strategic Planning

Hershey began to emphasize strategic planning in the...
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