Herman Miller Case Study

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NAME: Koray Kendir

CASE 7: Herman Miller Inc.: The Reinvention and Renewal of an Iconic Manufacturer of Office Furniture

1. BACKGROUND INFORMATION
|Timeframe |Country(s) Involved |Key Individuals & Titles |Company Type & Size | | | | | | |1905 to present |United States |Brian Walker |Furniture | | |Central America |Mike Volkema |Small-Cap consumer goods | |Analyze period |Near East | | | |2006 - 2010 |Europe | | | | |Africa | | | | |UK | | | | |China | | | | |Japan | | | | |Canada | | | | |Australia | | | | |South America | | | | | | | |

2. BRIEF SUMMARY OF CASE SITUATION
|Business or Industry Description |Herman Miller’s Current Situation | | |The situation of the company after crisis, which as its history| |The company is mostly focused on distribution of furniture, in |of survival instincts explain, differentiated the company’s | |special, seating,research, design and manufacture. |structure and vision in terms of lay-offs. Herman miller had to| | |mitigate some costs by closing some factories, lowering wages | | |in the whole company as well as laying-off people. | | |They have cut to zero the capital expenditure in order to bring| | |the company to be as profitable as before. |

3. INDUSTRY AND COMPETITIVE ANALYSIS
|Industry Macro-Environmental Characteristics |Industry Driving Forces | | | | |Suffer impact of economic conditions. |Trend and Price are two of the most forces. | | | | | | | | | | |...
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