According to the pie chart about, it showed that there are 63% of the male will buy the items under the affection of their friends and for the female, there are 69% of them will buy the item under the affection of their friend. Compare with these two pie charts, it showed that the affection of friend on the female’s decision of buying an item are 6% higher than the affection of the friend on the male’s decision of buying an item. For another graph below the pie chart, it showed the expenditure of male per month is about $1200 and the expenditure of female is about $1600. The expenditure of female is bigger than the male about $400. The result of the survey had matched with the hypothesis we made before, the peer pressure will make a greater influence on the female’s consumption pattern and the female will have a bigger expenditure. For the reason of peer pressure will make a greater influence on the female’s consumption pattern, it is because the female is more susceptible than the male and the female always go to shopping together, they will give the advices to each other when they want to buy something. And this made their decision on buying an item will have a greater affection than the male. And for the female have a greater expenditure than male is because some female very care about their own beauty. Therefore, they will spend a lot of money on the clothes or make up, this make them need to spend more than the male on the expenditure per month.
According to another survey result we have made, there are 70% of the student will affect by their friend and this result showed that the students in the Community College of the Lingnan University are easy to affect by their friends on their consuming behavior and it matched the hypothesis we made before, there are a positive relationship between the influence of the consumption pattern, peer pressure and vice versa. For the reason that there are a positive relationship between the influence of the consumption...
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