Part I: Introduction
Alternative medical systems can only exist when there is an identifiable, regularized and authoritative medical orthodoxy, such as arose in the west during the nineteenth-century, to which they can function or act as an alternative. According to Robert Jutte, labels used to describe health belief systems other than modern, scientific, Western medicine, are either misleading or carry semantic load, as for example "alternative", "marginal", "fringe", "unorthodox" or "irregular", and historians have had some difficulty simply to name and describe without connotative judgement. Jutte found that in the period from the mid-nineteenth century to the first two decades of the twentieth, the opposition of the developing medical establishment in Germany, based on modern scientific medicine, had resulted in the threat from homoepaths, naturopaths, mesmerists and others being stemmed by legal and organizational measures. Arnold S. Relman has remarked that in the best kind of medical practice, all proposed treatments must be tested objectively, and that in the end there will only be treatments that pass and those that do not, those that are proven worthwhile and those that are not. He asked 'Can there be any reasonable "alternative"?'(NEJM, 1998) In respect of alternative medicine since the 1970s in North America, Great Britain and elsewhere, there has been a tendency for the terms ‘alternative’ and ‘complementary’ to be used interchangeably to describe a wide diversity of therapies that attempt to use the self-healing powers of the body by amplifying natural recuperative processes to restore health. By 1990, approximately 60 million Americans had used one or more complementary or alternative therapies to address health issues, according to a nationwide survey in the United States published in 1993 by David Eisenberg. A study published in the November 11, 1998 issue of the Journal of the American Medical Association reported that 42% of Americans had used complementary and alternative therapies, up from 34% in 1990. However, despite the growth in patient demand for complementary medicine, most of the early alternative/complementary medical centers failed.
The use of plants as medicines predates written human history. Many of the herbs and spices used by humans to season food also yield useful medicinal compounds. The use of herbs and spices in cuisine developed in part as a response to the threat of food-borne pathogens. Studies show that in tropical climates where pathogens are the most abundant, recipes are the most highly spiced. Further, the spices with the most potent antimicrobial activity tend to be selected. In all cultures vegetables are spiced less than meat, presumably because they are more resistant to spoilage. Many of the common weeds that populate human settlements, such as nettle, dandelion and chickweed, also have medicinal properties.
Part II: Company Profile
Company Background/ History
DOK ALTERNATIBO CORPORATION is engage into Franchising Business of Agriculture, Industrial and Alternative Medicine Products local and abroad. It is owned and operated by the incorporators who voluntarily agreed to form a stock corporation under the laws of the Republic of the Philippines.
The company was duly registered in the list of Food And Drug Administration as Manufacturer with a plant located in Quezon Avenue, Digos City in addition to the Licenses to Operate as Distributor. Its main business is herbal products/ clinic distribution and therapeutic massage in different areas of the country as part of alternative medicine practice. 2.2
Description of Company Location
Dok Alternatibo has a branch here in Cebu just across the USC gym facing San Sciangko Street. 2.3
Business/Industrial Services Offered in the Market
Manufacturing Organic and Herbal Products for Human Being, Plant and Animals as well as Agricultural and Industrial Products.
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