An Undergraduate Thesis presented to the Faculty of the Communication Arts Department in Partial Fulfillment to the Requirements of the Course Communication Research 2 (COMM104)
De La Salle University-Dasmarinas
By Daphne V. Catsao Angelica Mei G. Dollesin Kirk Joseph Bagalanon
This study revolves around the use of modern technology as a medium for expressing oneself and the appealing writing styles and techniques of renowned TV5 host and blogger Lourd De Veyra in conveying his messages to the readers of his blog dubbed as This Is A Crazy Planets. The Internet as a new medium provides a space for citizens to participate in our political realm. Though ―public space provided by Internet is not synonymous with a new public sphere‖ (Papacharissi, 2002), the Internet has positive potential for democracy, for it promotes exchanging of information and opinions which is the precondition of all forms of democracy. It also branched out to many channels of information and one of these is blogging. It has become an online outlet for the public to air opinions, concerns, frustrations and applause. According to Lenhart and Fox (2006), the primary reasons for keeping a blog are creative expression and the opportunity to share personal experiences. Lourd De Veyra‘s blog entries in This Is A Crazy Planets tackles issues that almost everyone can relate to. According to him, he chooses topics that have a visceral effect on him so he could express his opinions easily. Myrza Sison, the editor-in-chief of Spot.ph described De Veyra as, ―able to say what we‘re dying to say, but can‘t—or can‘t articulate well enough.‖ So when Spot.ph undergone a makeover in 2009, the blog site‘s editorial consultant, Allan Madrillejos was persistent in getting the poet-musician to be their resident blogger. ―The idea was to get someone who could write insightful, humorous, irreverent commentary on Pinoy pop culture … he was the unanimous choice,‖ he said. The chosen blog for this analysis is Lourd de Veyra‘s This Is A Crazy Planets. Lourd de Veyra who started his blog on Spot.ph in 2009, is already a poet prior to being a blogger. He is a four-time Palanca awardee and has written for several newspapers already. He was chosen to be a blogger for Spot.ph to write a commentary on Pinoy pop culture. Due to the success of his blog, a book that comprises his selected blog entries and was titled after his blog was published in 2011. To follow the delimitation of the study, the researchers chose to analyze the blog entries 2
in This Is A Crazy Planets that are within the month of January up to August 2012. These blog entries are Lourd de Veyra's Snappy Replies to Stupid Tweets (January), Impeachment for Morons (January), 15 Ways to Spice Up the Impeachment Trial (February), In Defense of Lito Lapid (February), 37 Random Things I've Learned in My Life So Far (March), Karl Roy, R.I.P. (March), Siete Palabras and The Many Crosses of Juan de la Cruz (April), The Family That Brawls Together, Stays Together (May), Lady Gaga, Satanista! (May), Dolphy: May Liwanag Ang Buhay (July), and Why Do Bad Things Happen to Good People? (August).
STATEMENT OF THE PROBLEM
This study aims to conduct an analysis and find out how the styles and techniques used in Lourd de Veyra‘s blog, This Is A Crazy Planets, appeal to its readers. Specifically, the study wants to know the writing styles and techniques commonly used by Lourd de Veyra on most of his blog entries and which of those appealed to his readers the most. Also, it aims to identify the common themes and topics of his blog entries as well as the representation of the signs and symbols in the graphic arts in his blog entries.
THEORETICAL AND CONCEPTUAL FRAMEWORK Semiotics In this study, semiotics was used to analyze the texts found in the blog of Lourd de Veyra. It includes the texts written by de...