Heinz Microeconomic Analysis
| Heinz Analysis | A Microeconomic Analysis | | [Estela Trejo] | 5/19/2011 | Term Paper: Microeconomic Analysis |
Company Synopsis
H. J. Heinz Company was founded back in 1869 in Sharpsburg, Pennsylvania, by Henry John Heinz. Its first product was horseradish, although ketchup has now taken the spotlight. In 1926, Heinz celebrated its 57th Anniversary. In 1914, Heinz invented Heinz Salad Cream in England, which remains England’s favorite still today. Also during 1914, one of Britain’s favorite, Heinz Cream of Tomato was first introduced. In 1939, thousands of Heinz’s employees gathered throughout seventy U.S. cities to celebrate its 70th Anniversary. Later, in 1946, Heinz acquired StarKist, nearly twenty years later, Ore Ida was acquired, and then transformed into the leading frozen potato brand in the U.S. it is today. During 1972, Heinz proudly reaches the billion-dollar mark of sales. Just six years later in 1978, Heinz acquires Weight Watchers International, now the largest weight loss program in the United States. During 2002, Heinz begins producing its sauces, dressings, and toppings to support the growth of its foodservice business. Also in 2002, Heinz sells StarKist, amongst other brands, to Del Monte Foods Company in an all-stock transaction.
Today, Heinz is a publicly traded company in the New York Stock Exchange, its ticker symbols are HNZ for common stocks, and HNZ PR for third cumulative preferred shares. Headquartered in Pittsburg, Pennsylvania, Heinz is now a leader of the food processing industry and it serves not only the United States, but the worldwide market too. Heinz now serves 200 hundred countries and it currently holds the number-one or the number-two market position in 50 of those countries. Heinz is considered the most global of U.S. based food companies. Its key products are ketchup, sauces, frozen foods, soups, beans, pasta meals, infant food and other processed foods. Heinz markets are
Company Synopsis
H. J. Heinz Company was founded back in 1869 in Sharpsburg, Pennsylvania, by Henry John Heinz. Its first product was horseradish, although ketchup has now taken the spotlight. In 1926, Heinz celebrated its 57th Anniversary. In 1914, Heinz invented Heinz Salad Cream in England, which remains England’s favorite still today. Also during 1914, one of Britain’s favorite, Heinz Cream of Tomato was first introduced. In 1939, thousands of Heinz’s employees gathered throughout seventy U.S. cities to celebrate its 70th Anniversary. Later, in 1946, Heinz acquired StarKist, nearly twenty years later, Ore Ida was acquired, and then transformed into the leading frozen potato brand in the U.S. it is today. During 1972, Heinz proudly reaches the billion-dollar mark of sales. Just six years later in 1978, Heinz acquires Weight Watchers International, now the largest weight loss program in the United States. During 2002, Heinz begins producing its sauces, dressings, and toppings to support the growth of its foodservice business. Also in 2002, Heinz sells StarKist, amongst other brands, to Del Monte Foods Company in an all-stock transaction.
Today, Heinz is a publicly traded company in the New York Stock Exchange, its ticker symbols are HNZ for common stocks, and HNZ PR for third cumulative preferred shares. Headquartered in Pittsburg, Pennsylvania, Heinz is now a leader of the food processing industry and it serves not only the United States, but the worldwide market too. Heinz now serves 200 hundred countries and it currently holds the number-one or the number-two market position in 50 of those countries. Heinz is considered the most global of U.S. based food companies. Its key products are ketchup, sauces, frozen foods, soups, beans, pasta meals, infant food and other processed foods. Heinz markets are
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