Strategic Management is an essential component in the view of completing the BA Honours in BUSINESS ENTERPRISE. The assignment will be dealing with the strategies and difficulties that exist at the Air Mauritius, the national airline of Mauritius.
To identify the root causes of the difficulties being faced at Air Mauritius, a strategic audit need to be carried out so possible strategic options could be proposed and utilised.
However, information has been obtained only from the website of Air Mauritius and from the daily and weekly local newspapers. Thus, all the gathered information is based purely on the website of the organisation and paper views from Mauritius.
1. AIMS AND OBJECTIVES OF THE PROJECT
The aim of this assignment is to identify the main causes affecting Air Mauritius. Thus, different areas need to be explored so as to find out what are the problems and how can they be tackled. As a result, four areas have been identified, which will be discussed and analysed.
Four objectives have been designed to achieve the objectives and outcomes, which are the following, ← To appreciate the nature of the changing business environment through the identification of the scope and purpose of the business in the case. To evaluate the need for a mission/vision for the business with reference to stakeholders. ← Through the application of appropriate skills and techniques to analyse the internal environment of the business in order to identify key strengths and weaknesses. ← Through the application of appropriate skills and techniques to analyse the external environment of the business in order to identify opportunities and threats. ← To appraise existing strategies, identify and evaluate future possible strategies and recommend a course of action. To identify the difficulties of strategic implementation.
As the report progresses the above four areas will be...