Healthcare in India
Marketing Management
PROJECT REPORT
On
Corporate Hospitals in India
[pic]
Industry overview Evolution Current status Industry structure Layers Level of competition Market share analysis Market environmental factors influencing the industry
Marketing Strategy Pick a company and analyze their MS Compare the strategies of the Market leader with the follower Compare market leaders
Analysis
Segmentation Positioning 7 P’s
SWOT Analysis
Data sources – Primary and Secondary
Introduction
The demand for healthcare services in India has grown from $ 4.8 billion in 1991 to $ 22.8 billion in 2001-02, indicating a compounded annual growth rate of 16 per cent. The healthcare industry accounted for 5.2 per cent of India’s GDP in 2002, and this figure could reach $ 47 billion or 6.2—7.5 per cent of GDP by 2012. On the one hand, the Indian middle class, with its increasing purchasing power, is more willing than ever before to pay more for quality healthcare. On the other, the supply of healthcare services has grown steadily, as the private sector becomes more involved in owning and running hospitals.
Healthcare Industry:
|Indian healthcare market currently estimated at US$ 34 billion. Healthcare delivery and |Country |
|pharmaceuticals account for nearly 75% of the total healthcare market. Private healthcare is |Healthcare Market (Billion USD) |
|estimated to be the largest component of the healthcare sector by 2012, expected to double to US$ 78| |
|billion by 2012. Healthcare IT market in India has seen a phenomenal growth in the last decade. |India |
| |34.2 |
|
PROJECT REPORT
On
Corporate Hospitals in India
[pic]
Industry overview Evolution Current status Industry structure Layers Level of competition Market share analysis Market environmental factors influencing the industry
Marketing Strategy Pick a company and analyze their MS Compare the strategies of the Market leader with the follower Compare market leaders
Analysis
Segmentation Positioning 7 P’s
SWOT Analysis
Data sources – Primary and Secondary
Introduction
The demand for healthcare services in India has grown from $ 4.8 billion in 1991 to $ 22.8 billion in 2001-02, indicating a compounded annual growth rate of 16 per cent. The healthcare industry accounted for 5.2 per cent of India’s GDP in 2002, and this figure could reach $ 47 billion or 6.2—7.5 per cent of GDP by 2012. On the one hand, the Indian middle class, with its increasing purchasing power, is more willing than ever before to pay more for quality healthcare. On the other, the supply of healthcare services has grown steadily, as the private sector becomes more involved in owning and running hospitals.
Healthcare Industry:
|Indian healthcare market currently estimated at US$ 34 billion. Healthcare delivery and |Country |
|pharmaceuticals account for nearly 75% of the total healthcare market. Private healthcare is |Healthcare Market (Billion USD) |
|estimated to be the largest component of the healthcare sector by 2012, expected to double to US$ 78| |
|billion by 2012. Healthcare IT market in India has seen a phenomenal growth in the last decade. |India |
| |34.2 |
|
References: 1. The evolution of today’s Health care Economy. Journal of Social Sciences, Science publications, 2005.