Healthcare in India

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Marketing Management

PROJECT REPORT

On

Corporate Hospitals in India

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Industry overview
Evolution
Current status
Industry structure
Layers
Level of competition
Market share analysis
Market environmental factors influencing the industry

Marketing Strategy
Pick a company and analyze their MS
Compare the strategies of the Market leader with the follower
Compare market leaders
Analysis
Segmentation
Positioning
7 P’s
SWOT Analysis
Data sources – Primary and Secondary
Introduction

The demand for healthcare services in India has grown from $ 4.8 billion in 1991 to $ 22.8 billion in 2001-02, indicating a compounded annual growth rate of 16 per cent. The healthcare industry accounted for 5.2 per cent of India’s GDP in 2002, and this figure could reach $ 47 billion or 6.2—7.5 per cent of GDP by 2012. On the one hand, the Indian middle class, with its increasing purchasing power, is more willing than ever before to pay more for quality healthcare. On the other, the supply of healthcare services has grown steadily, as the private sector becomes more involved in owning and running hospitals.

Healthcare Industry:
|Indian healthcare market currently estimated at US$ 34 billion. Healthcare delivery and |Country | |pharmaceuticals account for nearly 75% of the total healthcare market. Private healthcare is |Healthcare Market (Billion USD) | |estimated to be the largest component of the healthcare sector by 2012, expected to double to US$ 78| | |billion by 2012. Healthcare IT market in India has seen a phenomenal growth in the last decade. |India | | |34.2 | | | | | |Brazil | | |19.1 | | | | | |China | | |137.0 | | | | | |Germany | | |250.0 | | | | | |USA | | |2,100.0 | | |...
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